10 Healthy Happy Hour Necessities

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The alcoholic and alcohol-inspired beverage category is ripe with innovation, from hard coffee and kombucha to spiritless cocktails to mixers and more. The next time you are looking to indulge in an adult beverage, consider these 9 better-for-you brands. 1. Straightaway Photo courtesy of @straightawaycocktails, Instagram   Straightaway makes both classic and lesser-known spirited and … Read more 10 Healthy Happy Hour Necessities

From Basic to Booming: 4 Emerging Pumpkin Spice Trends, Brands, and Categories

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Pumpkin Spice: A Basic Trend Gone Mainstream What comes to mind when you think of fall? Leaves changing? Football? How about pumpkin spice? This quintessential fall flavor has won over not only the hearts of shoppers but also shelf space as more and more brands release a seasonal pumpkin spice flavor as the season rolls … Read more From Basic to Booming: 4 Emerging Pumpkin Spice Trends, Brands, and Categories

Beverage Trends: 5 In-Demand Beverage Categories to Watch

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More than Thirst Quenchers Today, beverages are so much more than a way to quench our thirst. Shoppers are forming new habits to support their sustainability initiatives, their social behavior, and more often than not, their health. As we analyze current beverage trends, here are 5 beverage categories whose stand-out growth rates have caught our … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

Brand Uses Store Level Data to Increase Distribution by 20%

The founder of an enhanced beverage set out to give the average consumer a drink filled with nutritional value and that came with a better carbon footprint. His emerging brand was on a path to success but not growing at the desired rate. Continue reading to find out what he did to increase distribution. Telling … Read more Brand Uses Store Level Data to Increase Distribution by 20%

SPINS TradeROI Helps a Beverage Brand Maximize their Trade Dollars

Executives at a beverage brand knew their product was performing well in retailers, but they couldn’t pinpoint where they were having the most success. Which retailers were giving the most return? Which seasonal promotions attracted the most customers?   In an effort to maximize their investments, they implemented the SPINS TradeROI solution at 5 of their key retailers, which accounted for $1.5 million of their … Read more SPINS TradeROI Helps a Beverage Brand Maximize their Trade Dollars

SPINS Data Helps a Kombucha Company Grow by 65%

When one father’s career took an unexpected turn, he decided to transform his hobby of brewing kombucha at home with his family into a new business. He began with a mission to use only seasonable and sustainable ingredients while also offering surprising twists on flavors. The emerging brand was growing, but for being such an … Read more SPINS Data Helps a Kombucha Company Grow by 65%

Policy Insights: An Examination of the Soda Tax

SPINS Policy Insights - Sugar Scrutiny

In 2014, Berkeley, CA, became the first city in the United States to implement a public health-based soda tax. There are now eight jurisdictions in the U.S. to have passed a similar tax, though one in Cook County, IL, has been recently repealed. What do these laws mean for manufacturers and retailers – not to … Read more Policy Insights: An Examination of the Soda Tax