Beverage Trends: 5 In-Demand Beverage Categories to Watch

photo of shopper looking for beverage trends

More than Thirst Quenchers Today, beverages are so much more than a way to quench our thirst. Shoppers are forming new habits to support their sustainability initiatives, their social behavior, and more often than not, their health. As we analyze current beverage trends, here are 5 beverage categories whose stand-out growth rates have caught our … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

Enhanced Beverage Brand Uses Store Level Data to Adjust and Grow 130%

The founder of an enhanced beverage set out to give the average consumer a drink filled with nutritional value and that came with a better carbon footprint. His emerging brand was on a path to success but not growing at the desired rate. Telling a Better Retail Story to Increase Distribution The founder decided that … Read more Enhanced Beverage Brand Uses Store Level Data to Adjust and Grow 130%

SPINS TradeROI Helps a Beverage Brand Maximize their Trade Dollars

Executives at a beverage brand knew their product was performing well in retailers, but they couldn’t pinpoint where they were having the most success. Which retailers were giving the most return? Which seasonal promotions attracted the most customers?   In an effort to maximize their investments, they implemented the SPINS TradeROI solution at 5 of their key retailers, which accounted for $1.5 million of their … Read more SPINS TradeROI Helps a Beverage Brand Maximize their Trade Dollars

SPINS Data Helps a Kombucha Company Grow by 65%

When one father’s career took an unexpected turn, he decided to transform his hobby of brewing kombucha at home with his family into a new business. He began with a mission to use only seasonable and sustainable ingredients while also offering surprising twists on flavors. The emerging brand was growing, but for being such an … Read more SPINS Data Helps a Kombucha Company Grow by 65%

Policy Insights: An Examination of the Soda Tax

SPINS Policy Insights - Sugar Scrutiny

In 2014, Berkeley, CA, became the first city in the United States to implement a public health-based soda tax. There are now eight jurisdictions in the U.S. to have passed a similar tax, though one in Cook County, IL, has been recently repealed. What do these laws mean for manufacturers and retailers – not to … Read more Policy Insights: An Examination of the Soda Tax