Fragmented audiences create a unique challenge for brands and retailers Product innovation is one of the most exciting aspects of the health and wellness industry—and it can also be one of the most overwhelming. Within one year, SPINS channels tracked 71,000 new brands, with 65% of them specifically within the health and wellness space. This … Read more How the Values-Oriented Shopper Is Shaping Modern Commerce
Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story
Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements
Why Retailers Need to Start Stocking New Items Now Perhaps no image better captures the earliest weeks of the pandemic than empty shelves and frustrated shoppers. The uncertain future sent customers stockpiling products until the supply chain was under a pressure test that no one expected. Replicate that throughout the world and you end up … Read more Today’s Supply Chain Disruption: Alternative Products are The Answer
What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more … Read more SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs