Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients
Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements
The holiday season on Amazon can be a stressful but lucrative time for sellers. Aside from the anticipated sales surge, the pandemic has changed holiday shopping forever, with increasingly more people comfortable with shopping online for gifts. According to Amazon, sellers sold an average of 11,500 products per minute between Black Friday and Christmas last … Read more Three Strategies Sellers Can Implement Now on Amazon to Prepare for the Holidays
It is no surprise that Amazon is now an integral part of many CPG businesses given the sheer amount of money that consumers spend on the website. The recent pandemic has fueled the growth of eCommerce sales, pushing it to newer heights. Amazon online retail sales have increased from $197.35 billion dollars in 2020 to … Read more Three Metrics to Track on Amazon for Amplifying Sales
From Vitamin C serums to clay masks to pimple patches and beyond, there is no shortage of products that claim to be able to help your face stay youthful or help keep acne at bay. To better understand consumer preferences within the facial serums, masks and treatments category, we took a look at the category’s … Read more Amazon Insights: What’s Trending in the Facial Serums, Masks & Treatments Category
Tea has long been a beverage enjoyed by many. From the ever-popular English Breakfast to the iconic matcha, it remains a popular beverage of choice. When it comes to buying shelf-stable tea, meaning teas sold in tea bags, powdered form and etc., it is interesting to see what is resonating with customers. To better understand … Read more Amazon Insights: Top Trends In The Shelf Stable Tea Category
When it comes to on-the-go snacking, Wellness Bars are a popular choice among consumers. From high-protein bars to low carb/keto bars to plant-based, consumers can pick the bars that fit their needs and diets. Though wellness bars can be bought in grocery and convenience stores, it is no secret that consumers turn to eCommerce platforms … Read more Amazon Insights: What’s Resonating With Consumers In The Wellness Bar Category?
A look at shopping behavior, innovation, and trends affecting Body Care Thanks to inflation concerns, ongoing supply chain issues, and pandemic-affected shopping habits, 2022 is proving to be an eventful year. That’s especially true of the body care category, which is experiencing noteworthy price changes, sales growth, and innovation. During periods of inflation, natural products … Read more What’s Happening in Body Care?
Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers. Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns
Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store