Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

a collection of workout gear which includes protein powder, athletic shoes, and an apple to reflect the growth in sports nutrition for an active lifestyle

The Sports Nutrition Category Evolves Beyond Athletic Performance Today, you can find items like protein powder and electrolyte packets in the average consumer’s shopping cart. Not too long ago, however, sports nutrition items were strictly the domain of athletes looking to optimize their performance and gym rats wanting to bulk up. An evolved view of … Read more Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market