Key Takeaways for Health & Wellness Program Managers: Product Intelligence helps Health & Wellness program managers (e.g., RDNs): Understand all products in a retailer’s catalog and evaluate by health benefits Leverage custom-defined nutrition standards in program and diet development Create recommendations for shoppers based on their personal health goals While Health & Wellness tends to … Read more Creating Health & Wellness Programs with Product Intelligence
Key Takeaways for eCommerce Managers: Ensure all product data and images, including fresh and private label, are available. Use attributes and badging to communicate product qualities. Maximize product discoverability through granular, attribute-driven search and filtering to ensure no search goes unanswered. To create great experiences, retailers need to inform shoppers about how their products meet … Read more Optimizing eCommerce with Product Intelligence
Key Takeaways for Category Managers Product Intelligence helps Category Managers: Understand existing assortment and category gaps to identify new opportunities Optimize category assortment to target values-oriented shoppers Streamline product acquisition and onboarding timelines Plenty of category and merchandise managers go with their gut when making decisions. They’ve spent so much time in their category that … Read more Optimizing Assortment with Product Intelligence
At its most basic, Product Intelligence is just logically organizing products to make it easy for shoppers to find what they’re looking for, e.g., organizing an assortment into aisles by category. However, as shoppers continue to make purchase decisions based on their values, basic categorization isn’t enough anymore. Shoppers aren’t looking for white or wheat, … Read more Choosing the Right Retail Product Intelligence Solution
Product Intelligence helps ensure retailers know as much—or more—about the products they stock as the shoppers that buy them. Properly applied, this helps create memorable shopping experiences that help increase shopper loyalty and frequency. This is possible because modern Product Intelligence solutions break product data into its component attributes making it easy to understand how … Read more How Product Intelligence Supports the Retail Shopping Experience
If you’re a retailer, you probably know a lot about your shoppers. You know their demographics and values and already have a pretty good idea of what they’re buying and why. But that’s not always enough. Having the right assortment doesn’t mean anything if shoppers don’t understand which products meet their values, or worse, can’t … Read more What is Product Intelligence for Retailers?
How to identify the right product intelligence for you Data can and should be a crucial component of a business, but that’s only possible if the information is relevant and actionable. The standards for quality data are unique to each audience. Quality data—including the product attributes that power the insights that answer these questions—needs to … Read more What Makes Quality Data?