Watch the Webinar

Surprising Trends in Vitamins, Minerals, and Supplements

All fields are required.
By submitting this form you agree to SPINS' user privacy statement.

TRENDS WEBINAR

Surprising Trends in Vitamins, Minerals, and Supplements

The last 2 years have changed how consumers shop for supplements and what they’re looking for. In this on-demand webinar, you’ll get a close-up look at top supplement trends and upcoming ones to keep your eye on.

DESCRIPTION

Omnichannel VMS Trends

Supplements have long been an important part of shoppers’ wellness journeys, and those journeys are changing as everyone establishes a new routine in this hybrid world. SPINS experts have studied data from the last two years to identify the emerging trends in the microbiome, sleep and stress relief, and performance nutrition supplements. Whether you’re a brand, a retailer, or supplier, you’ll leave this webinar with a better understanding of today’s supplements landscape and have important insights to inform your strategy.

Watch the Webinar

Surprising Trends in Vitamins, Minerals, and Supplements

DOWNLOAD
INSIGHTS

Here are some examples of insights you can uncover from this report:

Label claims driving the highest growth in VMS are grass-fed (36%) and vegan (31%)

Whey protein powder is driving the most sales but plant protein is growing at the fastest rate

While some immunity staples are growing at a slowed pace, ashwagandha is growing rapidly at 69% year-over-year

Mood support and cleanse/detox are becoming important attributes for probiotics and prebiotics

recommended

Latest SPINS articles

Snacking Remains Popular With Shoppers Online and In-Store

Read More

3 Ways to Implement an Effective Omni-Channel Retail Strategy

Read More

How Retailers Can Respond to Inflation Concerns

Read More

3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market

Read More