Chicago – July 13, 2017 – SPINS®, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announces Thomas Nielsen as strategic advisor to its growing portfolio of consumer insights, loyalty, and personalization offerings to retailers.
Nielsen brings 25 years of experience and leadership in the fields of technology and operations, spanning business development, engineering, and product management across a wide range of digital media, in-store, and e-commerce retail solutions. Most recently, Nielsen served as chief digital officer with Tesco, the U.K.’s largest multi-channel retailer with £40B in revenue, where he managed a digital portfolio of platforms, websites, and apps, including Clubcard, Tesco’s loyalty program of 16 million active members. Nielsen was also responsible for Tesco’s data-driven customer and marketing activities across digital and traditional channels. Nielsen also oversaw Tesco’s transformation of dunnhumby‘s data analytics and loyalty arm. Prior to Tesco, Mr. Nielsen held executive positions at Brightcove, RealNetworks, Adobe, and Microsoft.
“SPINS’ assets, including their Product Library and wellness expertise, enable brands and retailers to develop customer activations programs that are personalized and highly relevant,” said Nielsen. “What comes next will change the way retailers do business, and our team is ready to propel this evolution and growth to new levels.”
“We’re assembling a powerful team of thought leaders to enable retailers to adapt, evolve, and thrive in today’s changing retail landscape,” said SPINS CEO, Tony Olson. “Bringing Thomas Nielsen on board is another formidable investment in the future of our participating retail partners.”
SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at www.spins.com.