Chicago – July 11, 2017 – SPINS®, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announces Peter V.S. Bond as vice president of consumer activation to bring groundbreaking programs to both retailers and their supplier partners.
Bond brings experience with CVS Health, where he leveraged customer behavior insights to benefit over 70 million loyalty cardholders, as well as CVS and its suppliers, through digital and traditional marketing media. Prior to CVS Health, Bond’s customer-centric solutions at dunnhumby advanced new product development and customer relationship marketing, driving double-digit revenue growth, and deepened brand loyalty for eminent CPG manufacturers and top retailers, including Coca-Cola and The Kroger Company.
“SPINS’ proprietary assets and basket transactional data opens up a whole new realm of possibilities for SPINS retail partners and their vendors,” said Bond. “My team knows how to produce the highly targeted, measurable, personalized customer engagement that is vital to competing in today’s omnichannel health & wellness marketplace.”
“Peter Bond’s hire continues SPINS’ investment in our manufacturer and retail partners to drive health & wellness in the Americas,” said SPINS CEO, Tony Olson. “The future of this industry comes down to the right data, the ability to garner valuable insights from it, and the speed to bring business intelligence to market in the form of promotions and programs that work for and with today’s customer. SPINS manufacturer and retail partners can expect new solutions to disrupt and transform the way they connect to their customers.”
SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at www.spins.com.