CHICAGO – March 13, 2018 – SPINS®, the industry-leading source in health & wellness retail intelligence, providing retailers and brands actionable insights, activation tools, and product transparency to improve the lives of consumers, announces the arrival of Irina Mazur. As President of Product Library Solutions, Mazur will connect SPINS clients and partners to deeper health & wellness insights unlocked by SPINS’ proprietary market segmentation and product attribution in its Product Library database.
Mazur brings tremendous experience and skill building products and leveraging data to accelerate growth in the retail marketplace. Her previous experience spans traditional retail, e-commerce, digital media, software development, product management, and technical program management. Over 20 years, she has elevated solutions experiences with companies such as ShopperTrak Retail Traffic and Behavior Analytics, Tyco Retail and Mall Solutions, and Label Insight, where she was most recently chief product officer.
“SPINS’ Product Library has set the standard for marketplace information at retail today, but we’re really just getting started,” said Mazur. “Our potential to incubate innovation with deeply nuanced insights about this industry will change the way brands and retailers do business with today’s discerning health & wellness consumers.”
“Irina Mazur brings exciting, transformative thinking and product expertise to an already best-in-class source of natural and specialty wisdom. Under her leadership, the sky is the limit for how SPINS clients and partners will leverage SPINS’ Product Library to engage and activate customers around lifestyle, disease state, allergies, and all areas of health & wellness,” said SPINS’ CEO Tony Olson.
SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural and Specialty Products Industries, its business offerings are helping retailers in this high-growth area to connect people with the brands they need and love.