SPINS sessions include Winning Strategies for Natural Products at Conventional Retail and How the Good Food Movement is Scaling Beyond the Fringe at the Healthy & Natural Show
CHICAGO, April 26, 2016 – SPINS, the leading provider of retail consumer insights, analytics, and consulting for the Natural, Organic, and Specialty Products Industry, will attend and present at the inaugural Healthy & Natural Show on May 5-7 at Navy Pier in Chicago.
The event will showcase six principal categories: food, beverage, dietary supplements, personal care, household products, and pet products. Over the past decade, the Midwest has emerged as a hotbed for innovative, health-focused companies. Now these companies will have a well-earned platform in their backyard to showcase their products and industry insights.
SPINS’ David Winter, sales operations and strategy director, will present on Winning Strategies for Natural Products at Conventional Retail. Attendees of this session will:
- Understand the differentiation within natural products and how retailers can leverage the spectrum of natural appropriately for their shopper plan.
- Learn about four major approaches to merchandising natural foods employed by mainstream retailers and why they work (or don’t work).
- Gain insight into the most recent crop of successful crossover natural products and what commonalities they share.
SPINS’ Kora Lazarski, strategic alliance manager, will be presenting in the educational session, How the Good Food Movement is Scaling Beyond the Fringe. This session will help attendees:
- Gain insights into changing consumer preferences and see case studies that illustrate how consumer preference is impacting retail level sales and product mix.
- Learn key marketing and messaging ideas to apply to present marketing campaigns and appeal to new customers.
- Identify consumer shopping trends.
“New entrepreneurs, regional food business incubators, accelerators, retail co-ops, and urban farming operations are all responding to the consumer call for wholesome goods that promote the vibrancy of their health and local economies,” Lazarski says. “Few places exemplify this changing landscape better than Chicago – where former stockyards of the meat-packing industry are renovated into healthy and sustainable operations for fresh produce, natural foods, cleaning products, and more. Events like the Healthy & Natural Show are great opportunities for, brands and retailers to stay current on the latest and greatest natural trends the Midwest has to offer.”
About the Healthy & Natural Show
The Healthy & Natural Show is brought to you by William Reed Business Media, publisher of leading titles in food and drink retailing, manufacturing and distribution. As an international multi-media events company, William Reed is focused on helping customers achieve business success and the Healthy & Natural Products show will be a major part of that success. Welcoming more than 40,000 representatives to over 40 live events, conferences and exhibitions every year — on every continent — the international media company regularly engages with over 2.8 million food, drink, nutrition, restaurant and food service professionals.
To register and for more information visit www.thehealthyandnaturalshow.com.
SPINS LLC is a passionate advocate for the natural and specialty products industry. Established in 1995, SPINS has been passionate about supporting companies who have a positive impact on the world by helping increase the presence and accessibility of health and wellness products. SPINS is committed to laying the foundation for the next generation of growth, providing dynamic data, actionable insights, and digital activation solutions that contribute to a heathier and more vibrant America. Learn more at www.spins.com.
SPINS Press Contact: Jennifer Fuller
[email protected], (760) 271-3885
The Healthy & Natural Show Contact: Dana Thomas
[email protected], (312)284-8588