Report
STATE OF NATURAL 2021
In the State of Natural 2021 report, we look at a year of exclusive SPINS data to understand what’s happening in our industry. Shoppers are still in the shadow of the pandemic but they’re also moving toward the future with a strengthened focus on health and well-being—from their diets to their makeup to their pet food.
In the State of Natural, you’ll learn why:
- World Flavors Find a New Audience
- Nootropics Deserve Attention
- Shoppers Are On a Mission
- Mushrooms Are Magical
- Snacks That Satisfy Any Diet
- Natural Cosmetics Defy the Odds
- Pet Parents Put Their Money Where Their Hearts Are
- Ready to Drink Cocktails Go With Everything
- Clean Label Is Taking Over Beverages
