Shoppers Are Leading A

Wellness Evolution

What Does Wellness Mean to You?

Wellness has no single definition, but it's never been more popular. Today, wellness is subjective, and each person decides how they want to measure it. If you're in the wellness industry, redefining wellness might feel like a tidal wave that you can't conquer as we're in the middle of an ongoing evolution.

wellness evolution booklet mockup

In this whitepaper, we've identified 6 leading themes that shoppers are changing in the wellness landscape, and not one of them is brand new:

  • A Plant-Based Expansion is Underway
  • Clean Labels Keep Ingredients Simple
  • Proactive Health Becomes the Standard
  • Mission-Based Brands Matter
  • Dietary and Lifestyle Needs Aren't Negotiable
  • Animal-Based Products Meet Sustainability

Download the Whitepaper

Discover how these macro themes are key in driving shoppers to your store, website, and brand.

Fast Food
icon for vitamins and supplements
Sun Creme
Plant-based burgers and meat crumbles remain popular with 30.8% growth.
Vitamin C and Echinacea saw 39.4% growth as functional ingredients grew in demand.
Body care products labeled organic are growing 51.8% as the growing popularity of clean label continues.

Latest Resources from SPINS

Unlock 2022's Biggest Health & Wellness Shopper Trends with Product Intelligence

As we head into 2022, understanding the evolution of shopper behavior and category dynamics is key for a successful year. Learn how SPINS Product Intelligence pairs sophisticated technology with health & wellness expertise to bring our partners unparalleled levels of visibility into the industry for making strategic decisions with confidence.