Research firm names Foodservice Industry veteran to lead new marketing initiatives
CHICAGO, IL, January 11, 2016 – SPINS™, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry, announces the addition of Susan Szymanski as Vice President Marketing. Szymanski, a progressive marketing expert with broad experience in the publishing, event and research area, will be responsible for the pioneering of new marketing initiatives for the SPINS organization.
Susan’s deep-rooted experience and extensive knowledge of marketing and publishing strategies in the Foodservice Industry is a great fit for the SPINS organization, said CEO, Tony Olson. “Susan’s creativity and ability to establish marketing systems and assets will expand and bring a fresh voice to the SPINS brand footprint.”
Susan has over 22 years’ experience in the restaurant publishing field with Lebhar-Friedman and Winsight where as a Vice President she led sales teams, concepted and executed events, initiated content platforms, set marketing tactics and standards, redesigned and has been instrumental in the building of new growth platforms. Adding to this experience for the past 20 months as the Executive Director of Marketing at Technomic Inc., where under her guidance Technomic completely relaunched their brand image, brand platform, sales and marketing strategies and event formats.
SPINS LLC is a passionate advocate for the natural and specialty products industry. Established in 1995, SPINS has been passionate about supporting companies who have a positive impact on the world by helping increase the presence and accessibility of health and wellness products. SPINS is committed to laying the foundation for the next generation of growth, providing dynamic data, actionable insights, and digital activation solutions that contribute to a heathier and more vibrant America. Learn more at www.spins.com.
SPINS Press Contact: Jennifer Fuller
[email protected], (760) 271-3885