SPINS and Natural Commerce, a Direct Eats Company, Announce Exclusive Partnership

CHICAGO – August 16 – SPINS®, the industry-leading source in health & wellness retail intelligence, providing retailers and brands actionable insights, activation tools, and product transparency to improve the lives of consumers, announces an exclusive partnership with e-commerce innovator Natural Commerce, a Direct Eats Company.

With the shift to online grocery expected to grow by 300% over the next two years (from 4% to 12% of overall grocery spend), Natural Commerce helps brands and retailers maximize their opportunity in this multi-billion-dollar segment. Natural Commerce provides turnkey e-commerce solutions that allow brick-and-mortar retailers to go to market in months and to leverage and maintain their shopper data. The company also enables brands to offer an expanded product assortment across a greater number of outlets, thereby helping both brands and retailers maximize their share of wallet in the omnichannel marketplace.  As a key central aggregator for the e-commerce space, Natural Commerce leverages the power of group buying and a lower cost of goods to benefit all consumers on one central platform.

“We can build the endless aisle for our retail customers almost instantly with our access to an immense range of key health & wellness products,” said Natural Commerce CEO and founder, David Hack. “Our partnership with SPINS gives us top insights into maintaining the selection today’s shoppers want, and as we grow our network with SPINS’ broad coalition of innovative retailers, we can continue to exponentially increase exposure and opportunity for health & wellness brands.”

“Natural Commerce is disrupting what used to be real barriers to entry into the omnichannel marketplace,” said SPINS CEO Tony Olson, “and SPINS is ready to help brands and brick-and-mortar retailers adapt, grow, and win with e-commerce. Leveraging Natural Commerce solutions in collaboration with the SPINS Product Library will change the game for our shared brand clients and retail partners.”


SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industries, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at www.spins.com.