SPINS and IRI Announce Unprecedented Consumer Insights For the Natural Retail Channel

Longstanding Partnerships with IRI® and Sprouts Farmers Market® Help Deliver Groundbreaking Tools into the Growing Segment for the First Time.


CHICAGO, June 16, 2016 – SPINS, the leading provider of retail consumer insights, analytics, and consulting for the natural, organic, and specialty products industries and longtime partner IRI®, the global leader in innovative solutions and services for consumer, retail, media, and over-the-counter health care companies, announced today the launch of a new shared Shopper Intelligence solution for natural retailers.

The first-ever powerful consumer research tool for the Natural Channel is driven by SPINS’ industry-leading natural product attribution and IRI’s vast household panel, Consumer Network™, consisting of 100,000 consumer panelists, fused with loyalty shopper data. The combined effort integrates survey responses with of-the-moment buying behavior, layered with SPINS’ unique market segmentation. The result provides a comprehensive and expanded view of consumer shopping habits and bridges the gap between trusted conventional channel tools and the burgeoning opportunity of the natural channel.

A SPINS partner since 2011, Sprouts Farmers Market will be the first to benefit from the new development. “Our history with SPINS is rooted in a commitment to the growing Natural Products Industry,” said Kim Coffin, vice president of non-perishables at Sprouts. “Sprouts will leverage these sophisticated tools that combine the strengths of both Conventional and Natural Channels. We believe this new solution will better inform our category management decisions and help us deliver with precision what Sprouts customers want.”

The future of consumer packaged goods (CPG) brings a one-to-one shopper-centric marketing and execution strategy together with a cloud of unparalleled data to develop deep shopper insights, segment planning advantages, opportunity sizing, and activation tactics that empower companies to win the sale and the shopper. Powered with SPINS’ unique set of attributes, IRI’s shopper data helps natural retailers:

  • Understand the differentiation within natural products and how retailers can leverage the spectrum of natural appropriately for their shopper plan.
  • Learn about four major approaches to merchandising natural foods employed by mainstream retailers and why they work (or don’t work).
  • Gain insight into the most recent crop of successful crossover natural products and what commonalities they share.


“This is an exciting addition to our IRI partnership,” said SPINS’ CEO, Tony Olson. “Not only are we collaborating on a new and innovative program, we are also launching this with a valued retail partner and progressive leader in the natural retail space, Sprouts Farmers Market. Sprouts is at the cutting edge in always looking for ways to provide better service and products to their customers. We look forward to many years of partnership ahead with both IRI and Sprouts to maximize our collective positive impact on the industry.”

“As our relationship with SPINS continues to grow, we’re very excited to join forces with them to provide the first consumer research solution for the natural channel,” said Andrew Appel, chief executive officer, IRI. We can now offer that must-have comprehensive and expanded view of consumer shopping habits and bridge the gap between trusted conventional channel tools and the burgeoning opportunity of the natural channel.”


About SPINS™

SPINS LLC is a passionate advocate for the natural and specialty products industry. Established in 1995, SPINS has been passionate about supporting companies who have a positive impact on the world by helping increase the presence and accessibility of health and wellness products.  SPINS is committed to laying the foundation for the next generation of growth, providing dynamic data, actionable insights, and digital activation solutions that contribute to a heathier and more vibrant America.  Learn more at www.spins.com.


SPINS Press Contact: Jennifer Fuller

[email protected], (760) 271-3885


About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.


IRI Press Contact: Shelley Hughes

[email protected], (312) 474-3675