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2023 Mid-Year Trends: Health and Wellness Trend Update

Building on our 2023 predicted trends from the beginning of the year, this report continues our exploration of this year's retail landscape. Focused on health and wellness, we'll uncover how consumer behaviors are changing. From product innovation and value-driven consumers to inflation's impact and evolving grocery retail, we'll highlight trends shaping the industry.


• The importance of understanding the values-oriented shopper and ensuring that your assortment reflects this rising shopper segment

• How inflation has impacted the industry and how retailers are using loyalty programs and coupons to keep shoppers coming back

• What functional ingredients, sweeteners and health focuses are driving purchase decisions in multiple segments

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