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2023 Health & Wellness Trend Predictions
Join SPINS data experts as they discuss the trends that will shape the health and wellness industry in 2023. Learn how evolving shopper preferences and priorities are inspiring product innovation that’s landing on store shelves.

Shoppers Commit to Better-for-Everyone Products
The better-for-you mentality that has been the centerpiece of the health and wellness industry has transformed into a better-for-everyone approach. Today’s shoppers care about their own well-being and also the health of the planet, their pets, and the people who grow and manufacture their favorite products. That expanding viewpoint of sustainability and wellness will affect product innovation and shopping habits across all departments.
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Certified Upcycled product sales are up 21% |
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Social media beauty trends are influencing personal care product sales |
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Protein-packed cookies and snacks sales have grown 589.1% |
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Paleo and Keto diets are re-emerging as influential diets and lifestyles |