REPORT

The State of Natural 2021

In the State of Natural 2021 report, we look at a year of exclusive SPINS data to understand what’s happening in our industry. Shoppers are still in the shadow of the pandemic but they’re also moving toward the future with a strengthened focus on health and well-being—from their diets to their makeup to their pet food. In the State of Natural, you’ll learn why:

  • World Flavors Find a New Audience
  • Nootropics Deserve Attention
  • Shoppers Are On a Mission
  • Mushrooms Are Magical
  • Snacks That Satisfy Any Diet

  • Natural Cosmetics Defy the Odds
  • Pet Parents Put Their Money Where Their Hearts Are
  • Ready to Drink Cocktails Go With Everything
  • Clean Label Is Taking Over Beverages