DATA HEALTH

6 Data Best Practices Used by Successful Brands

After helping thousands of brands grow and seeing what best practices all of the top players have in common, we’ve created a health check to help you assess your data proficiency. How do you measure up to the 6 key areas of expertise?

HOW TO

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.

SPINS policy Insights - domestic fair trade & worker rights

Policy Insights: Domestic Fair Trade

May 30, 2015

Almost any handpicked crop runs the risk of worker exploitation, which is happening on farms around the world and in … Read more Policy Insights: Domestic Fair Trade

Food-Truck

Food Trucks: A Key Incubator for CPG Innovation

May 11, 2015

Leave it to Americans to combine our love for food and our love of trucks into a hip culinary movement. … Read more Food Trucks: A Key Incubator for CPG Innovation

Expert Lens: Store Level Data

SPINS' Director of Enterprise Solutions and Product Manager for Store-Level Data takes a closer look at the essential data points brands should keep track of on their growth journey.

cover image for article explaining how to improve store distribution

How to Identify Voids and Improve Store Distribution with Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

cover image for article explaining product velocity

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

cover graphic for article about entering new markets and product development using store level data

How to Enter New Markets and Improve Product Development With Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data

cover graphic for article on effective product launch

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

SLD Promotions Article Cover

Assess In-Store Promotions: How to Measure Promotional Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

cover graphic for article about measuring in-store sales agent effectiveness using store level data

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness