DATA HEALTH
6 Data Best Practices Used by Successful Brands
After helping thousands of brands grow and seeing what best practices all of the top players have in common, we’ve created a health check to help you assess your data proficiency. How do you measure up to the 6 key areas of expertise?
Getting Cultured on the Kombucha Craze
Michelle Fox Senior Manager, Brand Growth Solutions “What IS that?!” Exclaim the majority of people who enter my kitchen. It’s … Read more Getting Cultured on the Kombucha Craze
Organic Trade Association Capitol Hill Visit
Last month, as Manger of Policy at SPINS, with Product Library Director, Susanna Ghaemi, I had the opportunity to participate … Read more Organic Trade Association Capitol Hill Visit
Policy Insights: Domestic Fair Trade
Almost any handpicked crop runs the risk of worker exploitation, which is happening on farms around the world and in … Read more Policy Insights: Domestic Fair Trade
Food Trucks: A Key Incubator for CPG Innovation
Leave it to Americans to combine our love for food and our love of trucks into a hip culinary movement. … Read more Food Trucks: A Key Incubator for CPG Innovation
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Expert Lens: Store Level Data
SPINS' Director of Enterprise Solutions and Product Manager for Store-Level Data takes a closer look at the essential data points brands should keep track of on their growth journey.
How to Identify Voids and Improve Store Distribution with Store Level Data
Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of … Read more How to Identify Voids and Improve Store Distribution with Store Level Data
How to Use Product Velocity to Expand Retailers and Improve Store Footprint
Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint
How to Enter New Markets and Improve Product Development With Store Level Data
Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data
Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully
Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully
Assess In-Store Promotions: How to Measure Promotional Effectiveness
Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness
Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness
Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness