HOW TO

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.

read now
Search
the Expo West logo against the team at the show reflecting the show recap

Expo West 2022 Recap: 5 Trends We Spotted on the Expo Floor

Read More
a woman browsing the shelf to show shopper behavior and the innovation opportunity

CPG Product Innovation Begins in the Natural and Amazon Channels

Read More

NGA Show 2022 Recap: Which Wellness Trends Are Driving Innovation?

Read More
a man picking up an amazon package delivered to their door

Why Brands Need Visibility Into Emerging Consumer Trends on Amazon

Read More
a woman is grocery shopping with her phone in her hand to reflect the power of omnichannel sales data

3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market

Read More
side by side of SPINS' and Pangea's logos to reflect partnership

Shelf Tags Are Too Valuable to Ignore

Read More

What We're Reading

Chances are, all of us have fallen guilty to seeing a product claim and not doing their own research to confirm if what they’re reading is true. In her latest book, Unsavory Truth, Marion Nestle exposes the unspoken agenda between nutrition researchers and the funding they receive from the food industry.

Read our review

image of woman pulling book of shelf

Expert Lens: Store Level Data

cover image for article explaining how to improve store distribution

How to Identify Voids and Improve Store Distribution with Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

cover image for article explaining product velocity

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

cover graphic for article about entering new markets and product development using store level data

How to Enter New Markets and Improve Product Development With Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data

cover graphic for article on effective product launch

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

SLD Promotions Article Cover

Assess In-Store Promotions: How to Measure Promotional Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

cover graphic for article about measuring in-store sales agent effectiveness using store level data

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness