HOW TO

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.

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photo of breakfast for the wellness shopper

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

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11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

Four Companies to Help You Celebrate National Drink Wine Day

7 Clean Chocolatey Treats to Celebrate with Loved Ones

image displaying a 2021 wellness trend of the use of plants as alternative supplement sources

Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

image displaying a 2021 wellness trend of healthy diets

From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

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What We're Reading

Michael Pollan’s book In Defense of Food sets out to debunk the myths that lie in our eating habits, especially when considering different diet options. Check out our review or pick up a copy and let us know what you think!

Read our review

Expert Lens: Store Level Data

How to Identify Voids and Improve Store Distribution with Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

How to Enter New Markets and Improve Product Development With Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Assess In-Store Promotions: How to Measure Promotional Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness