A sell story, also called a pitch deck or sell-in story, is essential to any serious CPG brand. Often created in PowerPoint or Google Slides, these presentations are delivered to retail buyers or category managers in order to get a brand’s product on the shelf or expand their portfolio if pitching innovative new items. These presentations are a blend of qualitative data (the brand’s mission, the marketing plan, the team, etc.) and quantitative data (sales data, velocity metrics, consumer panel insights.)