SPINS acquires Datasembly to create a more expansive and transparent view of the marketplace.
Inflation is the general increase in the price of goods. In the United States, the target inflation rate is between 1% to 2%. In the CPG world, most categories’ decomposition trees increase in ARP between 2% to 4%. ARP is not a direct measurement of inflation, though – pricing for a category can increase due to other factors, such as premiumization, a lack of promotion compared to last year, and consumer shift toward larger sizes or multipacks instead of single servings.