SPINS partners directly with multiple certification agencies to build out a robust set of specific attributes for our subscribers to use. SPINS partners directly with multiple certification agencies to build out a robust set of attributes. These certification attributes help brands and retailers understand the sales impact of products that are Certified Gluten Free, Regenerative Organic, Non-GMO Project Verified, Upcycled, and many more. For example, if a specific certification has a higher velocity and sells at a higher ARP, a retailer may decide to highlight certified brands on shelf or a brand might decide it’s worth the investment to become certified.