image displaying My/Mo Mochi ice cream interview

My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success.

Listen to Russell Barnett, Managing Director & CMO at My/Mo Mochi Ice Cream, discuss the journey of how they fundamentally changed the snacking landscape and frozen novelty aisle with their mochi ice cream snack.

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Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.