Hex Performance on its Inception, Disruption, and Building a Sell Story

Breaking into the laundry detergent category is not easy, so when Hex Performance decided to disrupt it they not only needed a solid product but a solid story to go with it. In Erin Raese's conversation with Brian Allen, Head of Sales, we hear about their journey and how SPINS data played a large role in developing their strategy and sales story.

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