Inside this week's edition:

We continue to follow historic growth in sales and "conscious consumption" while innovation continues to blossom.

takeaway 1

HISTORIC SALES GROWTH

Historic sales growth in supermarkets continues as families continue preparing most of their meals at home. Natural products’ rate of growth still exceeds the total store. These trends are expected to continue through the cool months ahead.

takeaway 2

“CONSCIOUS CONSUMPTION” CONTINUES TO GROW

Consumers are seeking cleaner ingredient profiles, humane treatment of animals and recognizing the benefits of plant-based positioned products. While supply chain disruption has likely created the overall reduction of average item counts, these areas of innovation continue to deliver strong sales growth and increased
item count.

takeaway 3

CONTINUED INNOVATION

Innovation continues to blossom as shoppers expect more from their food dollars. Whether it’s new plant-based options, pushing the envelope on animal welfare and sustainability or seeking enhanced nutrient density, shopping patterns continue to evolve with a keen eye on health.