Aspire on the Benefits of Functional Attributes

Looking for better conversations with retailers? Listen to Kim Feil, CMO, at Aspire Drinks explain why having a better understanding of the consumer, and a better understanding of functional attributes leads to better conversations with retailers.

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Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.