Understanding your customers is an essential part of your success, but it’s not always easy. Shoppers have diverse tastes and evolving interests, and knowing what is influencing their purchase habits can be the difference between a successful retailer and one that plays catch-up.
No one wants to play catch-up, especially when the retail landscape is moving more quickly than ever. The first half of 2020 has been filled with surprises, and shoppers are already forming new patterns that will likely last through the rest of the year and might become part of a new normal. SPINS is committed to ensuring retailers have a clear view of today’s habits and the trends of tomorrow. That’s why we encourage you to join the exclusive SPINS retail community and enjoy access to SPINS Product Intelligence. Together, our data and product intelligence become a resource that helps you make informed, results-driven decisions.
Still curious what SPINS Product Intelligence can do for you? Here are 7 reasons to join the exclusive SPINS retail community:
- Be in the know
Understanding your customers is an essential part of your success, but it’s not always easy. Shoppers have diverse tastes and evolving interests, and knowing what is influencing their purchase habits can be the difference between a successful retailer and one that plays catch-up. With SPINS data, you can see which ingredients, attributes (such as keto and gluten free), and products customers are putting in their shopping baskets. This rich data lets you see a more complete picture of your shopper than broader data does.
- Differentiate your product assortment
Those ingredient and attributes insights aren’t just a view of your shoppers: Overlaid with SPINS Product Intelligence, your sales data becomes a window into current and upcoming trends. You begin to see where consumer behavior is shifting and identify which brands are best suited to meet shoppers’ demands. When you know which attributes and ingredients are gaining momentum (or losing steam), you can adjust your assortment decisions based on metrics, not guesses.
- Help your customers make smarter decisions in aisle.
As the data shows, customers are looking for products that satisfy their criteria, and now you can make that process easier. SPINS Product Intelligence allows you to include ingredients and attributes on shelf tags, thereby raising their profile in the shopping experience and allowing consumers to identify and buy those products with less work.
- Enhance ecommerce
Don’t just upgrade the tags on your store shelves; improve your digital shelves as well. Online shoppers are also searching for products with the same attributes and ingredients criteria as in-store shoppers, so simplify their experience as well. In fact, digital shopping gives you the chance to leverage these shopper-centric attributes in a unique way. Any ecommerce experience relies on the search function, which relies on proper tagging. You can help connect the dots between attributes and ingredients and current dietary needs and trends. For example, an item like a carton of eggs might not tout itself as Keto, but it definitely is. You can tag and categorize items so that when shoppers search “Keto” or are browsing its description, they know it suits their criteria. And considering that in April, unit sales in ecommerce grew at 5x the rate of brick and mortar stores, you don’t want to miss this opportunity.
- Personalize the mobile experience
In the last decade mobile technology has changed pretty much every part of our daily life, particularly consumer behavior and expectations. Customers are used to a personalized experience, whether it’s receiving relevant ads or promotional offers based on past purchases. Retailers have helped that transformation, but some grocery outlets have been slower to find an effective method. As with ecomm, SPINS Product Intelligence provides the details you need for a personalized experience. Shopper-centric attributes tell you what customers are looking for and where, and you can incorporate those findings into your mobile site, targeted ads, or digital coupons—and since it’s digital you can adapt and adjust quickly.
- Localize your messaging
The power of these insights can help you reach customers before they ever walk into your store. When you drill down into your attributes data, you begin to identify trends by region and location. Your shoppers in sunny Florida might be looking for something different than shoppers in cloudy Seattle. Stay relevant with shoppers by tailoring your marketing approach and media messages to each region and prove you have the items they care about.
No one else is offering you this wealth of rich data. SPINS not only has the type of proprietary data that helps retailers succeed, but we also have scope. With SPINS, you can see what customers are looking for, identify regional trends (even down to the store level), and bring all of these findings together to reveal a unique look at your specific business.
Become a part of the exclusive SPINS community today and start planning for upcoming busy seasons so you can bring these experiences to life for your customers before the holidays!
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