Media & Press Frequently Asked Questions

Please reach out to [email protected] with requests and allow a minimum of 3 business days for processing.

Can you give me an overview of SPINS?

SPINS is a wellness-focused data technology company.


SPINS transforms trillions of retailer transactions into performance insights, trend forecasting, and customer activation solutions to help brands and retailers accelerate growth and deepen loyalty with shoppers.


Our leading cloud-based solutions harness the power of our retailer transaction data and overlay it with SPINS’ Product Intelligence to help our clients:

  • Optimize performance on shelf
  • Innovate around emerging trends in wellness
  • Drive the path to purchase


  • Our proprietary retail partnerships, making SPINS the only company able to deliver on cutting-edge innovation trends
  • SPINS’ comprehensive Product Intelligence database, uncovering unseen drivers of consumer behavior at shelf
  • Our leading web & mobile applications which deliver greater value, more efficiently, to SPINS clients

What retailers are included in SPINS data?

SPINS Natural Enhanced Channel is composed of full-format stores with $2 million+ in annual sales and 40% or more of UPC coded sales from natural/organic/specialty products​. It Includes co-ops, associations, independents, and large regional chains (excludes Whole Foods & Trader Joes)​. This channel breeds innovation and sustains the level of authenticity and high product standards that define the industry​, encompassing over 1900 stores.

SPINS Conventional Multioutlet Channel (powered by IRI) covers the Grocery Outlet (store with $2M+ annual ACV), the Drug Outlet (chains and independent stores, excluding Rx sales), and selected retailers across Mass Merchandisers, including Walmart, Club, Dollar, and Military representing over 108,000 retail locations.

How should SPINS be referenced in the press?


SPINS is a registered trademark, so it should always be written in all caps and be marked with the ® symbol in the first or most prominent appearance in text.

How should I reference SPINS data?

Periodic Data Release

For additional questions on citing SPINS or SPINS data, please reach out to [email protected]

Where can I get the SPINS logo?

Please reach out to [email protected] with logo requests.

Where can I find SPINS press releases?

Press releases can be found here.