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Certification Matters to Shoppers More Than Ever

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Certification Matters to Shoppers More Than Ever

SPINS and the Non-GMO Project are proud to present a deep dive into the value of product certification and its impact on sales growth. Read the white paper to learn more about how consumer preferences have evolved and how certification helps products stand out on shelves.

Watch the joint webinar on the Impact of Product Certification here

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Discover the Impact of Non-GMO Verification

The evolution of shopper behavior and preferences has made product certification more important than ever. This is especially true for Non-GMO products due to the prevalence of GMO foods and the increasing emphasis on health, wellness, and a desire for more natural goods. This white paper explores what categories saw the biggest boosts from certification and quantifies the impact of Non-GMO verification.

Download the White Paper

Certification Matters to Shoppers More Than Ever

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INSIGHTS

Takeaways from the White Paper

Certifications enable shoppers to easily identify products aligned with their values

Consumer skepticism is stronger than ever, self-made claims can’t replace certifications

Non-GMO verification provides cross-category growth beyond just food and beverage

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