Tony Olsen headshot

Tony Olson


Tony Olson is the owner and chief executive officer of SPINS, one of the fastest growing and most disruptive data and digital companies in North America. Tony has been recognized for his leadership as one of the most influential kingmakers among consumer and retail companies in Forbes. Tony is also the winner of EY’s Entrepreneur of the Year award.

SPINS’ mission is to expand the presence and accessibility of products that foster healthier, more vibrant living with good nutrition. As the premier thought leader and trusted adviser in health & wellness, SPINS partners with thousands of brands and over 100,000 retail locations. In addition to its business-driven impact, Tony brings SPINS’ mission to life as a champion of its groundbreaking corporate wellness program, Vibrancy360, which drives a multi-faceted approach to health and facilitates employee engagement and community service across the greater Chicagoland area.

Extending the reach of vibrancy beyond nutrition, Tony also serves as an adviser to and passionate supporter of Salt & Light Coalition, a nonprofit founded by his wife, Dr. Izabel Olson, that is dedicated to healing and empowering survivors of human trafficking. Through his work with Salt & Light Coalition, Tony’s has also launched the Salt & Light Academy in Yangon, Myanmar, as a safe haven to educate and protect orphaned and underprivileged children.