How Dr. Praeger’s Takes Data-Driven Risk to Innovate and Grow

How Dr. Praeger’s Takes Data-Driven Risk to Innovate and Grow

Dr. Praeger’s began in 1994 when two heart surgeons and best friends, including the namesake Dr. Praeger, wanted to create nutritious food that worked with recovering patients' diet restrictions. Larry Praeger, the company’s current CEO and Dr. Praegers son sat down with SPINS to discuss how COVID-19 is presenting unique challenges on multiple fronts.

As a business leader, he wants the safest environment for his team, so the company has implemented the proper social distancing and cleaning guidelines in its manufacturing facilities. This has been essential as Dr. Praeger’s continues to keep up with demand and provide sustainable and healthy food products customers have come to expect for the last 26 years. To help the conversation with retailers, The Dr. Praeger’s team relies on SPINS data to monitor what items are in high demand and to help adapt to shifting consumer habits.

Watch the full interview to learn how Dr. Praeger’s is innovating and succeeding in unusual times and his advice on what emerging brands can do to make their mark.

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