COVID Weekly Trends Week Ending 4/5/20

COVID Weekly Trends Week Ending 4/5/20

We are happy to share SPINS COVID Weekly Insights, which highlights the category performance indicators we are seeing through April 5.

A few key insights you’ll find inside this edition:

  • Total store performance vs. a January Baseline
  • Consumer behavior shifts during Stay at Home orders
  • The fastest growing categories vs. a January Baseline
  • Performance of Natural Products relative to the total product landscape