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Amazon Trends Fueling Immunity Supplement Growth

From Vitamin C & D to Zinc and Elderberry, immunity is now a year-long business for brands & retailers. In a report from SPINS, access consumer insights from Amazon shaping the future of the category.

WHAT'S INSIDE

Amazon Trends Fueling Immunity Supplement Growth

It’s undeniable that immunity is now a year-round business for brands and retailers. Consumers are seeking ongoing health and wellness, which has created more opportunities for category innovation and expansion. Through this report, get a glimpse into the trending immunity supplement subcategories on Amazon, as well as the hottest product attributes driving market growth online. Plus, learn about SPINS Omni-Intelligence for aligning natural, conventional, and Amazon sales and market share data into a single view for a successful 2022 strategy.

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Amazon Trends Fueling Immunity Supplement Growth

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INSIGHTS

Here are some examples of insights you can uncover from this report:

$1B+ in immunity supplements sales were captured on Amazon in 2021

Vitamin D gummies are more popular than ever, growing 24% YoY

Vitamin C saw a 19% YoY decline in sales on Amazon

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