2022 Recap: What Affected the Health & Wellness Industry This Year

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Inflation, sustainability, and shopper trends shaped the market in 2022. The past 12 months have been eventful, exciting, and stressful. Unlike the previous two years that left everyone unmoored, 2022 was a year of moving forward. Shoppers returned to stores, students were in school, and workers settled into their permanent routines. The pandemic still affects … Read more 2022 Recap: What Affected the Health & Wellness Industry This Year

Get on Shelf: How Data Elevates a Sell Story

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Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story

Probiotics and Prebiotics Find a New Audience as Functional Ingredients

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Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients

10 Trends We Saw at SuperZoo 2022

These Trends Are Shaping the Pet Industry Each year, SuperZoo reminds us why it’s a must-attend show for anyone in the pet industry. In addition to meeting plenty of four-legged attendees, SuperZoo showgoers get a first look at new products hitting the market, learn how innovative brands are shaping the industry, and get to talk … Read more 10 Trends We Saw at SuperZoo 2022

Three Ways Brand Manufacturers Can Respond to Inflation

Control inflation by managing trade spend Inflation is an inescapable topic for everyone from the corner office to customers walking store aisles. No one knows how high prices will go and for how long they will remain, but we do know that they are already affecting shoppers and, consequently, your bottom line. A recent Washington … Read more Three Ways Brand Manufacturers Can Respond to Inflation

Three Trends Driving Vitamins and Supplements

Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements

Three Strategies Sellers Can Implement Now on Amazon to Prepare for the Holidays

The holiday season on Amazon can be a stressful but lucrative time for sellers. Aside from the anticipated sales surge, the pandemic has changed holiday shopping forever, with increasingly more people comfortable with shopping online for gifts. According to Amazon, sellers sold an average of 11,500 products per minute between Black Friday and Christmas last … Read more Three Strategies Sellers Can Implement Now on Amazon to Prepare for the Holidays

SPINS Partners with Naturally Network to Empower Emerging Natural Brands

Partnership will provide educational opportunities for emerging small businesses in the Health and Wellness Industry   CHICAGO, IL (July 20, 2022) – SPINS, a leading wellness-focused data company and advocate for the Natural Products Industry, has partnered with Naturally Network, a collaborative community advancing the Natural and Organic Products Industry, to empower emerging small business … Read more SPINS Partners with Naturally Network to Empower Emerging Natural Brands

Three Metrics to Track on Amazon for Amplifying Sales 

It is no surprise that Amazon is now an integral part of many CPG businesses given the sheer amount of money that consumers spend on the website. The recent pandemic has fueled the growth of eCommerce sales, pushing it to newer heights. Amazon online retail sales have increased from $197.35 billion dollars in 2020 to … Read more Three Metrics to Track on Amazon for Amplifying Sales 

Amazon Insights: What’s Trending in the Facial Serums, Masks & Treatments Category

From Vitamin C serums to clay masks to pimple patches and beyond, there is no shortage of products that claim to be able to help your face stay youthful or help keep acne at bay. To better understand consumer preferences within the facial serums, masks and treatments category, we took a look at the category’s … Read more Amazon Insights: What’s Trending in the Facial Serums, Masks & Treatments Category