Innovation is easy to spot in retrospect. Businesses and products that successfully disrupt the status quo become the new template for others to follow. Spotting innovation in its earliest stages is a far more difficult task—but it’s also a crucial component of staying competitive in the CPG industry. When you can identify key indicators of … Read more How to Identify Emerging Innovation and Get It On Shelves
The values-oriented consumer is at the heart of CPG innovation. Innovation is an inescapable term. It’s used to describe so many businesses, products, and technologies that the word has almost lost meaning. People often zero in on one form of innovation and that becomes the default definition in their mind. In truth, innovation is an … Read more CPG Innovation: 4 Types of Innovation and Why They Matter
SPINS, a leading provider of wellness-focused data and analytics for the CPG industry, and GNC, leading global health and wellness brand, have entered an exclusive partnership. SPINS has the industry’s largest reach of Vitamins, Minerals, and Supplements (VMS) insights, which are powered by a proprietary attribution and product intelligence platform. This partnership will help GNC identify emerging … Read more SPINS and GNC Announce Exclusive Multiyear Partnership
PITTSBURGH (September 7, 2023) – To stay informed about pertinent trends, consumer habits, and shoppers’ purchasing behaviors, GNC collaborates with some of the industry’s best to amplify its expert internal research capabilities. That’s why it recently selected SPINS as its new research partner. With a partnership designed to elevate the company’s consumer-first mindset and leverage … Read more GNC Partners with SPINS to Enhance Research and Trends Capabilities
Key Takeaways Supplements are maintaining gains from thriving years but slowing accretions Active Nutrition continues to drive the category New weight loss drugs can reshape the way consumers shop weight management Social media plays a major but hard-to-predict role in elevating ingredients The Vitamins, Minerals, and Supplements (VMS) industry has witnessed explosive growth over the … Read more VMS Category Performance and Insights: Mid-Year Update 2023
Key Takeaways: Ultra-filtered milk is an innovation in dairy processing that increases the nutritional value of milk Ultra-filtered milk drives meaningful differentiation across categories for health-focused shoppers Though UPCs with ultra-filtered milk number only in the hundreds, it already drives over $1B in annual sales Ultra-filtered (UF) milk is an exciting innovation in dairy processing … Read more SPINS Product Intelligence Attribute Spotlight: Ultra-Filtered Milk
The plant-based category, particularly the plant-based meat category has had a tumultuous year with large brands in the space having to lay off workers due to changing market conditions and lower sales. However, despite a slump over recent months, the global interest in plant-based products remains high online, with Australia, Ireland, and the U.S leading … Read more Plant-Based Category Performance and Insights: Mid-Year Update 2023
This article was produced by Anthony Balderrama, Senior Content Manager, SPINS and Sarah Marzano, Director, Retail, Circana Although pets have long been part of the family, their role as cherished family members continues to evolve. Terms like “granddog” have emerged to indicate pets are loved as much as grandchildren, for example. Anyone who’s scrolled through … Read more How the Humanization of Pets Is Changing Shopper Habits
SPINS, a leading provider of wellness-focused data and analytics for the Consumer-Packaged Goods (CPG) industry, and Makeena, the cashback and rewards app that helps mission-driven shoppers and brands discover and engage with one another, are partnering to bring a new level of transparency to the CPG industry through first-party data and direct consumer engagement. Creating … Read more SPINS and Makeena Announce Partnership
For over a century, Nielsen-Massey Vanillas has crafted the world’s most exquisite vanilla extracts and culinary products. The third-generation family-owned company has solidified its reputation for excellence in the specialty and natural food channels. Yet, they envisioned an expansion into broader food, drug, and mass markets without sacrificing their commitment to quality. The Challenge: Expansion … Read more [Case Study] Transforming Market Reach Through Targeted Data