Learnings From the Lockdown: 4 Post-COVID Consumer Habits to Watch

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Why COVID-19 Will Change Consumer Habits for Good Right now, as more cities and states are easing restrictions, vaccination rates increase, and people find a hybrid of pre-and-post COVID life, the question on retailers’ minds is how COVID is changing consumer behavior for health and wellness products, and beyond?   Chances are that consumer behavior … Read more Learnings From the Lockdown: 4 Post-COVID Consumer Habits to Watch

5 Innovation Challenges for Pet Store Owners and How to Leverage Pet Retail Data

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Challenges for New and Established Pet Store Owners Coming out of the Pandemic are Real It’s not news that the last year has been (and continues to be) a challenging time for pretty much everyone. Pet store owners had a unique set of obstacles: Creating a safe store experience for customers and their employees, competing with big-box … Read more 5 Innovation Challenges for Pet Store Owners and How to Leverage Pet Retail Data

The State of Plant-Based Products and 3 Tips to Stay Ahead of the Evolving Market

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Plant-Based Market Growth Continues to Impress Plant-based products might seem like a ubiquitous topic in the health and wellness industry, and it is—for a good reason. Today, plant-based products sit at the intersection of several consumer priorities, which create a business opportunity that retailers and CPG brands are paying attention to. With so much talk about how hot plant-based products are right now, you might … Read more The State of Plant-Based Products and 3 Tips to Stay Ahead of the Evolving Market

New Data: Sustainable Shoppers Want Organic Products and Zero-Waste Packaging

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Sustainable Products Address Climate Issues As climate crisis emerges as a top issue for consumers, it is important to meet this need every step of the way and in every department of the store. In the same way, it is becoming more critical to source ingredients for food/beverage that will have a lower environmental footprint, it … Read more New Data: Sustainable Shoppers Want Organic Products and Zero-Waste Packaging

Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

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Test New Products Strategically As a retailer, you’ve probably found yourself in a common but important debate: How do you provide customers with their everyday needs while also evolving so you stay relevant in today’s market? When you’re held accountable for your store’s present-day performance and building long-term growth, that’s a tricky balance to strike. Most stores—especially independent and regional grocers—have … Read more Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

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The Importance of Optimizing Your Product Assortment with Data Successful retailers rely on market trends to understand what the current landscape looks like and where it’s heading—even in the middle of a volatile year. In fact, the unpredictable nature of the last 12 months illustrated the importance of having a close eye on your shoppers’ behavior and optimizing … Read more Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

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A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

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The Rise of Self-Care Trends During COVID-19 Staying at home for the past 9 months and wearing a mask when heading to the store seemed to have changed priorities for shoppers heading to the body care aisle. Not only are Google Search Trends for self-care up 550% since last December, items related to self-care saw … Read more Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

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One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

5 Data Questions Every Independent Pet Retailer Needs to Answer

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Actionable Data for Independent Pet Retailers No one knows your store better than you. You have personal relationships with customers and brands that make independent pet retailers different from everyone else. But do you know what products everyone else is selling and how those products are performing?  Staying competitive and on the right track for … Read more 5 Data Questions Every Independent Pet Retailer Needs to Answer