Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

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Test New Products Strategically As a retailer, you’ve probably found yourself in a common but important debate: How do you provide customers with their everyday needs while also evolving so you stay relevant in today’s market? When you’re held accountable for your store’s present-day performance and building long-term growth, that’s a tricky balance to strike. Most stores—especially independent and regional grocers—have … Read more Why Product Attribute Data is the Best Kept Secret in Assortment Planning Tools for Retailers

Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

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The Importance of Optimizing Your Product Assortment with Data Successful retailers rely on market trends to understand what the current landscape looks like and where it’s heading—even in the middle of a volatile year. In fact, the unpredictable nature of the last 12 months illustrated the importance of having a close eye on your shoppers’ behavior and optimizing … Read more Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

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A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

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The Rise of Self-Care Trends During COVID-19 Staying at home for the past 9 months and wearing a mask when heading to the store seemed to have changed priorities for shoppers heading to the body care aisle. Not only are Google Search Trends for self-care up 550% since last December, items related to self-care saw … Read more Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

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One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

5 Data Questions Every Independent Pet Retailer Needs to Answer

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Actionable Data for Independent Pet Retailers No one knows your store better than you. You have personal relationships with customers and brands that make independent pet retailers different from everyone else. But do you know what products everyone else is selling and how those products are performing?  Staying competitive and on the right track for … Read more 5 Data Questions Every Independent Pet Retailer Needs to Answer

The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs

The State of the CBD Retail Market Over the last year, and especially during the COVID lockdown, CBD growth in natural and mainstream multioutlet stores has slowed down to under 1%. Yet, even with that slowed growth rate, these stores have accrued $153 million in sales from CBD products, according to SPINS’ Natural Enhanced and MultiOutlet channels (powered by IRI). That’s still a sizeable piece … Read more The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs

Why Customers Expect Natural Product Integration in Their Grocery Retail Experience

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The Case for Natural Product Integration in Retail The days of natural products being a passing trend or a niche focus are long gone. This year’s grocery sales have been at historic highs thanks to the shopping frenzy that the pandemic kicked off, but there’s another story even within that data. Sales have remained elevated since March, and customers have … Read more Why Customers Expect Natural Product Integration in Their Grocery Retail Experience

How Attributes Helped a Retailer Improve Category Growth

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Setting up Long Term Success for Category Assessment Category assessment can be challenging for retailers: They want to understand what their customers are looking for so they can update their inventory accordingly, enhance the shopper experience, and improve category growth without chasing the wrong trends. No one wants to be overstocked on items that were only fleetingly popular. Fortunately, … Read more How Attributes Helped a Retailer Improve Category Growth

Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

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The Growth of Clean Label in Body Care Grocery shoppers have been moving toward clean label diets over the last several years. Rather than focusing on dietary preferences, shoppers have been reviewing product labels to find high quality, additive-free ingredients that they can pronounce. The clean skincare audience has begun to make that same shift, … Read more Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why