Why GrocerKey Sees an Urgent Need for Retailers to have an eCommerce Strategy

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When eCommerce began was mostly a tool for large retailers looking to supplement their in-store experience. In the following years, not only did eCommerce take off, it upended the shopping experience and became the default for many consumers. Grocery stayed on the sidelines for a while, but third-party on-demand delivery services tapped into the consumer demand for convenient online shopping and delivery, … Read more Why GrocerKey Sees an Urgent Need for Retailers to have an eCommerce Strategy

How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

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Earth Fare made its name as a pioneer in the natural grocery space, focusing on organic and natural products that don’t contain artificial ingredients. Throughout its history, Earth Fare has grown from a single store to a regional chain, and like all retailers it’s had to navigate a competitive market along the way. Today they’ve established themselves … Read more How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

Amy’s Kitchen: Becoming a Household Name Using Data

cover image for SPINS Community Perspectives Interview with Amy's Kitchen CEO

Amy’s Kitchen is on a mission to make it easy and enjoyable for everyone to eat well. SPINS sat down with the CEO of Amy’s, Xavier Unkovic, to better understand how the family-owned brand has grown to be a leader in the organic soup and frozen food world, competing with large CPGs. Watch to find … Read more Amy’s Kitchen: Becoming a Household Name Using Data

My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

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How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success. Listen to Russell … Read more My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

SPINSights: Good Planet Foods on the Journey of an Emerging Brand

In the market today, it’s important for brands to define what their better-for-you mission is to gain the attention of retailers and connect with consumers. As we see new trends emerge, such as plant-based, retailers want to offer the most differentiated products that fit consumer preferences, and small player brands want the opportunity to be … Read more SPINSights: Good Planet Foods on the Journey of an Emerging Brand

How Using Data helps Caulipower Adapt to Evolving Consumers

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Caulipower’s mission statement is ambitious: “To reinvent America’s favorite foods one healthy meal hack at a time.” Imagine taking shopping cart staples like pizza, tortillas, and chicken tenders, and making them not only tastier but also healthier—and gluten free. That’s what Caulipower has done, and with an expanding product lineup, they have plenty of challenges ahead. That’s why they rely on data to help them … Read more How Using Data helps Caulipower Adapt to Evolving Consumers

Aspire on the Benefits of Functional Attributes

Looking for better conversations with retailers? Listen to Kim Feil, CMO, at Aspire Drinks explain why having a better understanding of the consumer, and a better understanding of functional attributes leads to better conversations with retailers. For more information on how SPINS can help your brand grow, contact us today! HOW TO Building a Successful … Read more Aspire on the Benefits of Functional Attributes

Using Data to Prioritize Your Next Move and Shape Retail Pitches

Planning your next move, whether that’s new products or gaining new distribution, can be a difficult decision and shouldn’t be made on a whim. We sat down with Aubre Tadmori, Director of Category & Shopper Insights, at “I and Love and You” to discuss how she uses data to prioritize decisions and to customize retail … Read more Using Data to Prioritize Your Next Move and Shape Retail Pitches

How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

When pet nutrition needed a champion to raise the ingredient standards, The Honest Kitchen stepped up. In our talk with Lucy Postins, founder of The Honest Kitchen, she explains how the brand disrupted the pet food industry and raised the bar for ingredients used in pet food. For more information on how SPINS can help … Read more How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

Hex Performance on its Inception, Disruption, and Building a Sell Story

Breaking into the laundry detergent category is not easy, so when Hex Performance decided to disrupt it they not only needed a solid product but a solid story to go with it. In Erin Raese’s conversation with Brian Allen, Head of Sales, we hear about their journey and how SPINS data played a large role … Read more Hex Performance on its Inception, Disruption, and Building a Sell Story