My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

image displaying My/Mo Mochi ice cream interview

How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi’s success. Listen to Russell Barnett, Managing … Read more My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

SPINSights: Good Planet Foods on the Journey of an Emerging Brand

In the market today, it’s important for brands to define what their better-for-you mission is to gain the attention of retailers and connect with consumers. As we see new trends emerge, such as plant-based, retailers want to offer the most differentiated products that fit consumer preferences, and small player brands want the opportunity to be … Read more SPINSights: Good Planet Foods on the Journey of an Emerging Brand

SPINSights – Caulipower on Using Data to Adapt in 2020

2020 has been a year of adapting to constant change and navigating a new world. For some companies, it’s been a challenge to sustain growth over this time period, while others have embraced change and are seeing tremendous success. Caulipower Chief Marketing and Growth Officer, Stuart Smith sat down with SPINS’ Suzy Richard to discuss … Read more SPINSights – Caulipower on Using Data to Adapt in 2020

Aspire on the Benefits of Functional Attributes

Looking for better conversations with retailers? Listen to Kim Feil, CMO, at Aspire Drinks explain why having a better understanding of the consumer, and a better understanding of functional attributes leads to better conversations with retailers. For more information on how SPINS can help your brand grow, contact us today! HOW TO Building a Successful … Read more Aspire on the Benefits of Functional Attributes

Using Data to Prioritize Your Next Move and Shape Retail Pitches

Planning your next move, whether that’s new products or gaining new distribution, can be a difficult decision and shouldn’t be made on a whim. We sat down with Aubre Tadmori, Director of Category & Shopper Insights, at “I and Love and You” to discuss how she uses data to prioritize decisions and to customize retail … Read more Using Data to Prioritize Your Next Move and Shape Retail Pitches

How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

When pet nutrition needed a champion to raise the ingredient standards, The Honest Kitchen stepped up. In our talk with Lucy Postins, founder of The Honest Kitchen, she explains how the brand disrupted the pet food industry and raised the bar for ingredients used in pet food. For more information on how SPINS can help … Read more How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

Hex Performance on its Inception, Disruption, and Building a Sell Story

Breaking into the laundry detergent category is not easy, so when Hex Performance decided to disrupt it they not only needed a solid product but a solid story to go with it. In Erin Raese’s conversation with Brian Allen, Head of Sales, we hear about their journey and how SPINS data played a large role … Read more Hex Performance on its Inception, Disruption, and Building a Sell Story

Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands

As the largest farmer-owned cooperative in the US, consisting of 1,800 farms, Organic Valley has a lot to think about when a pandemic calls for a shift in production, distribution, and consumer behavior. In Suzy Richard’s conversation with Jack Lee, Director of Category Strategy and Insights, we learn about those challenges and how SPINS data … Read more Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands

The Challenges and Opportunities for Pet Specialty Retailers and Brands

IPP Pushes Boundaries to Remain an Incubator for Advancement When Jon Martinek was approached by Independent Pet Partners, he was looking for an opportunity in a small organization. IPP was a startup at the time and he had been working retail for 25 years with large companies, such as Mars and Walmart. Today, Martinek is the Chief Merchandising Officer at IPP, which has grown to about 160 … Read more The Challenges and Opportunities for Pet Specialty Retailers and Brands

How Data Helps Sendik’s Food Market Prioritize Shelf Space

Cover for Sendik's Food Market Interview

For 3 generations, Sendik’s Food Market’s has made the customer experience its focal point. Ted Balistreri, owner of Sendik’s, describes the company’s approach as offering high quality products wrapped in a bow of exceptional customer service. That’s how the Sendik’s team has built a reputation as the trusted local grocery, priding themselves on bringing new … Read more How Data Helps Sendik’s Food Market Prioritize Shelf Space