SPINS

Community Perspectives

How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

by
cover image for earth fare interview

Earth Fare made its name as a pioneer in the natural grocery space, focusing on organic and natural products that don’t contain artificial ingredients. Throughout its history, Earth Fare has grown from a single store to a regional chain, and like all retailers it’s had to navigate a competitive market along the way. Today they’ve established themselves … Read more How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

Amy’s Kitchen: Becoming a Household Name Using Data

by
cover image for SPINS Community Perspectives Interview with Amy's Kitchen CEO

Amy’s Kitchen is on a mission to make it easy and enjoyable for everyone to eat well. SPINS sat down with the CEO of Amy’s, Xavier Unkovic, to better understand how the family-owned brand has grown to be a leader in the organic soup and frozen food world, competing with large CPGs. Watch to find … Read more Amy’s Kitchen: Becoming a Household Name Using Data

My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

by
image displaying My/Mo Mochi ice cream interview

How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success. Listen to Russell … Read more My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

SPINSights: Good Planet Foods on the Journey of an Emerging Brand

by

In the market today, it’s important for brands to define what their better-for-you mission is to gain the attention of retailers and connect with consumers. As we see new trends emerge, such as plant-based, retailers want to offer the most differentiated products that fit consumer preferences, and small player brands want the opportunity to be … Read more SPINSights: Good Planet Foods on the Journey of an Emerging Brand

How Using Data helps Caulipower Adapt to Evolving Consumers

by
cover image for client interview with Caulipower

Reinventing America’s Favorite Foods Caulipower’s mission statement is ambitious: “To reinvent America’s favorite foods one healthy meal hack at a time.” Imagine taking shopping cart staples like pizza, tortillas, and chicken tenders, and making them not only tastier but also healthier—and gluten-free. That’s what Caulipower has done, and with an expanding product lineup, they have plenty of challenges ahead.  That’s why they rely … Read more How Using Data helps Caulipower Adapt to Evolving Consumers

Aspire on the Benefits of Functional Attributes

by

Looking for better conversations with retailers? Listen to Kim Feil, CMO, at Aspire Drinks explain why having a better understanding of the consumer, and a better understanding of functional attributes leads to better conversations with retailers. For more information on how SPINS can help your brand grow, contact us today! HOW TO Building a Successful … Read more Aspire on the Benefits of Functional Attributes

Using Data to Prioritize Your Next Move and Shape Retail Pitches

by

Planning your next move, whether that’s new products or gaining new distribution, can be a difficult decision and shouldn’t be made on a whim. We sat down with Aubre Tadmori, Director of Category & Shopper Insights, at “I and Love and You” to discuss how she uses data to prioritize decisions and to customize retail … Read more Using Data to Prioritize Your Next Move and Shape Retail Pitches

How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

by

When pet nutrition needed a champion to raise the ingredient standards, The Honest Kitchen stepped up. In our talk with Lucy Postins, founder of The Honest Kitchen, she explains how the brand disrupted the pet food industry and raised the bar for ingredients used in pet food. For more information on how SPINS can help … Read more How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

Hex Performance on its Inception, Disruption, and Building a Sell Story

by

Breaking into the laundry detergent category is not easy, so when Hex Performance decided to disrupt it they not only needed a solid product but a solid story to go with it. In Erin Raese’s conversation with Brian Allen, Head of Sales, we hear about their journey and how SPINS data played a large role … Read more Hex Performance on its Inception, Disruption, and Building a Sell Story

Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands

by

As the largest farmer-owned cooperative in the US, consisting of 1,800 farms, Organic Valley has a lot to think about when a pandemic calls for a shift in production, distribution, and consumer behavior. In Suzy Richard’s conversation with Jack Lee, Director of Category Strategy and Insights, we learn about those challenges and how SPINS data … Read more Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands