Aspire on the Benefits of Functional Attributes

Looking for better conversations with retailers? Listen to Kim Feil, CMO, at Aspire Drinks explain why having a better understanding of the consumer, and a better understanding of functional attributes leads to better conversations with retailers. For more information on how SPINS can help your brand grow, contact us today! HOW TO Building a Successful … Read more Aspire on the Benefits of Functional Attributes

Using Data to Prioritize Your Next Move and Shape Retail Pitches

Planning your next move, whether that’s new products or gaining new distribution, can be a difficult decision and shouldn’t be made on a whim. We sat down with Aubre Tadmori, Director of Category & Shopper Insights, at “I and Love and You” to discuss how she uses data to prioritize decisions and to customize retail … Read more Using Data to Prioritize Your Next Move and Shape Retail Pitches

How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

When pet nutrition needed a champion to raise the ingredient standards, The Honest Kitchen stepped up. In our talk with Lucy Postins, founder of The Honest Kitchen, she explains how the brand disrupted the pet food industry and raised the bar for ingredients used in pet food. For more information on how SPINS can help … Read more How The Honest Kitchen Relies on Data to Raise the Bar on Pet Food Quality

Hex Performance on its Inception, Disruption, and Building a Sell Story

Breaking into the laundry detergent category is not easy, so when Hex Performance decided to disrupt it they not only needed a solid product but a solid story to go with it. In Erin Raese’s conversation with Brian Allen, Head of Sales, we hear about their journey and how SPINS data played a large role … Read more Hex Performance on its Inception, Disruption, and Building a Sell Story

Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands

As the largest farmer-owned cooperative in the US, consisting of 1,800 farms, Organic Valley has a lot to think about when a pandemic calls for a shift in production, distribution, and consumer behavior. In Suzy Richard’s conversation with Jack Lee, Director of Category Strategy and Insights, we learn about those challenges and how SPINS data … Read more Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands

The Challenges and Opportunities for Pet Specialty Retailers and Brands

IPP Pushes Boundaries to Remain an Incubator for Advancement When Jon Martinek was approached by Independent Pet Partners, he was looking for an opportunity in a small organization. IPP was a startup at the time and he had been working retail for 25 years with large companies, such as Mars and Walmart. Today, Martinek is the Chief Merchandising Officer at IPP, which has grown to about 160 … Read more The Challenges and Opportunities for Pet Specialty Retailers and Brands

How Data Helps Sendik’s Food Market Prioritize Shelf Space

Cover for Sendik's Food Market Interview

For 3 generations, Sendik’s Food Market’s has made the customer experience its focal point. Ted Balistreri, owner of Sendik’s, describes the company’s approach as offering high quality products wrapped in a bow of exceptional customer service. That’s how the Sendik’s team has built a reputation as the trusted local grocery, priding themselves on bringing new … Read more How Data Helps Sendik’s Food Market Prioritize Shelf Space

How Dr. Praeger’s Takes Data-Driven Risk to Innovate and Grow

Cover for Dr Praeger's interview about innovation

Dr. Praeger’s began in 1994 when two heart surgeons and best friends, including the namesake Dr. Praeger, wanted to create nutritious food that worked with recovering patients’ diet restrictions. Larry Praeger, the company’s current CEO and Dr. Praegers son sat down with SPINS to discuss how COVID-19 is presenting unique challenges on multiple fronts. As … Read more How Dr. Praeger’s Takes Data-Driven Risk to Innovate and Grow