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Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

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cover graphic for article on effective product launch

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps gauge the success of your product launch.  When you launch a new product, your team innovates, collaborates, and strategizes for months, … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

How to Enter New Markets and Improve Product Development With Store Level Data

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cover graphic for article about entering new markets and product development using store level data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps answer which geographies have the highest distribution and what patterns distinguish those geographies when entering new markets. Enter New … Read more How to Enter New Markets and Improve Product Development With Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

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cover image for article explaining product velocity

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is far from done. Once distribution gets you in the door, pay attention to product velocity to understand how you’re performing with a retail … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

How to Identify Voids and Improve Store Distribution with Store Level Data

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cover image for article explaining how to improve store distribution

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps brands understand their distribution voids and identify opportunities for improving store distribution to trigger growth. Identify Store Distribution Voids … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

SPINSights: Good Planet Foods on the Journey of an Emerging Brand

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In the market today, it’s important for brands to define what their better-for-you mission is to gain the attention of retailers and connect with consumers. As we see new trends emerge, such as plant-based, retailers want to offer the most differentiated products that fit consumer preferences, and small player brands want the opportunity to be … Read more SPINSights: Good Planet Foods on the Journey of an Emerging Brand

Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

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image of clean label soaps

The Growth of Clean Label in Body Care Grocery shoppers have been moving toward clean label diets over the last several years. Rather than focusing on dietary preferences, shoppers have been reviewing product labels to find high quality, additive-free ingredients that they can pronounce. The clean skincare audience has begun to make that same shift, … Read more Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

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photo of plant-based burgers

Plant-Based Attributes are Evolving The growing popularity of plant-based options has helped push sales of plant-based items up year over year, with this year’s pandemic-induced stock-up accelerating that growth. While meatless, vegetarian, and vegan options have been around for years, they are only part of today’s plant-based market. The scope of today’s plant-based options is … Read more Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

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photo showing a drink for an article about health-focused shoppers

It’s Cold Season: Prepare for Health-Focused Shoppers During a Pandemic We’re entering the final stretch of 2020, and in this unusual year, a lot can happen in the next few months. What we do know is that fewer people will be hopping on planes, going to restaurants, hosting large gatherings, and crowding malls—and everyone will … Read more It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

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image showing shopping carts for an article about mission-driven consumer trends

The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

2020’s Top Trends in Natural and Organic

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Spark Change Kicks Off: An Update on the Natural and Organic Market Last week, Spark Change, a Natural Products Expo, kicked off its virtual 2020 event. To start the event off, Carlotta Mast from New Hope Network and Nick McCoy from Whipstitch Capital gave attendees an update on the state of the natural and organic industry in this very unusual year.  With COVID-19 … Read more 2020’s Top Trends in Natural and Organic