When it comes to on-the-go snacking, Wellness Bars are a popular choice among consumers. From high-protein bars to low carb/keto bars to plant-based, consumers can pick the bars that fit their needs and diets. Though wellness bars can be bought in grocery and convenience stores, it is no secret that consumers turn to eCommerce platforms … Read more Amazon Insights: What’s Resonating With Consumers In The Wellness Bar Category?
A look at shopping behavior, innovation, and trends affecting Body Care Thanks to inflation concerns, ongoing supply chain issues, and pandemic-affected shopping habits, 2022 is proving to be an eventful year. That’s especially true of the body care category, which is experiencing noteworthy price changes, sales growth, and innovation. During periods of inflation, natural products … Read more What’s Happening in Body Care?
Help Customers Adapt to Shifting Prices As a retailer, you can’t ignore the reality that higher prices are having on your customers. Prices are increasing across industries, and we’re already seeing proof in the VMS aisle. They are stressed—coming off two unusually stressful years—and reprioritizing their expenses. Outside of the store, inflation is an inescapable … Read more How Retailers Can Respond to Inflation Concerns
Omnichannel Data Gives Insight Into the Snacks Category Shoppers are buying their favorite snacks in brick-and-mortar stores and online—thanks to technology, busy lives, and pandemic habits. Chips, cookies, snack bars, trail mix, candy, dips, rice cakes—you name it. Whether they’re working at home or at the office, heading to the gym, or watching a movie, … Read more Snacking Remains Popular With Shoppers Online and In-Store
Omnichannel Data Gives Beverage Brands Insights To today’s shoppers, brick-and-mortar and online stores each bring benefits depending on what they’re buying and when. That’s long been apparent for household items and clothing. However, it’s also proven to be true for beverage. Shoppers aren’t just buying milk and soft drinks at the grocery store anymore, but … Read more Beverage Trends: Functional Ingredients Attract Wellness-Minded Shoppers
The greatest price increases and decreases in top VMS categories Inflation is on everyone’s minds. The BLS announced that the Consumer Price Index rose 8.5% in March, setting a 40-year record. Brands feel it when they look at the cost of manufacturing. Retailers see it when they’re forced to increase the sticker price of items. … Read more Signs of Inflation Showing Up in Vitamins and Supplements
Use Omnichannel Data to Strengthen Your Sell Story SPINS has longstanding relationships with brands and retailers, and over the years two goals have remained constant: Brands want to know how they can get their products on store shelves Retailers want brand teams to know the ins and outs of their data at pitch meetings As … Read more Building a Successful Retail Pitch: 4 Essential Data Points to Include When Pitching to Retailers
3 Questions Omni-Intelligence Data Can Answer CPG product innovation is at the heart of a successful brand. Without it, your brand gets left behind as consumers seek out products that meet their current needs. Consumer tastes change, trends rise and fall, and other brands change the game. You want your brand to stay relevant. That … Read more CPG Product Innovation Begins in the Natural and Amazon Channels
Amazon Must Be In Your Omnichannel View Every brand needs to stay competitive, and that means innovating and evolving with their customers’ needs. The only way to understand consumer needs is to pay attention to what they are spending their money on. That’s why you want the most comprehensive view of your shoppers’ habits—and that … Read more Why Brands Need Visibility Into Emerging Consumer Trends on Amazon
Omnichannel Sales Data Combined With Product Intelligence Drives Innovation and Growth With rapid innovation in brick-and-mortar stores and growth of online retailers, brands have never had more opportunities to get their products in front of shoppers. This expansive retail landscape is the key to finding new customers, innovating new products, and evolving as a business. … Read more 3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market