How to Identify Voids and Improve Store Distribution with Store Level Data

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps brands understand their distribution voids and identify opportunities for improving store distribution to trigger growth. Identify Store Distribution Voids … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

SPINSights: Good Planet Foods on the Journey of an Emerging Brand

In the market today, it’s important for brands to define what their better-for-you mission is to gain the attention of retailers and connect with consumers. As we see new trends emerge, such as plant-based, retailers want to offer the most differentiated products that fit consumer preferences, and small player brands want the opportunity to be … Read more SPINSights: Good Planet Foods on the Journey of an Emerging Brand

Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

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The Growth of Clean Label in Body Care Grocery shoppers have been moving toward clean label diets over the last several years. Rather than focusing on dietary preferences, shoppers have been reviewing product labels to find high quality, additive-free ingredients that they can pronounce. The clean skincare audience has begun to make that same shift, … Read more Clean Label Attributes in Body Care: Claims and Ingredients Shoppers are Avoiding and Why

Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

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Plant-Based Attributes are Evolving The growing popularity of plant-based options has helped push sales of plant-based items up year over year, with this year’s pandemic-induced stock-up accelerating that growth. While meatless, vegetarian, and vegan options have been around for years, they are only part of today’s plant-based market. The scope of today’s plant-based options is … Read more Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

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It’s Cold Season: Prepare for Health-Focused Shoppers During a Pandemic We’re entering the final stretch of 2020, and in this unusual year, a lot can happen in the next few months. What we do know is that fewer people will be hopping on planes, going to restaurants, hosting large gatherings, and crowding malls—and everyone will … Read more It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

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The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

Trade Promotions and How to Maximize Them: 5 Ways TradeROI Can Help Brands Get the Most Out of Trade Promotions

5 Benefits of TradeROI: The Tool Every Brand Needs Trade promotions are one of the top marketing expenses for brands and an essential component of a successful sales strategy. You know temporary price reductions, in-store displays, and retail features get your products in front of customers—and hopefully into their shopping baskets. However, identifying results and … Read more Trade Promotions and How to Maximize Them: 5 Ways TradeROI Can Help Brands Get the Most Out of Trade Promotions

2020’s Top Trends in Natural and Organic

Spark Change Kicks Off: An Update on the Natural and Organic Market Last week, Spark Change, a Natural Products Expo, kicked off its virtual 2020 event. To start the event off, Carlotta Mast from New Hope Network and Nick McCoy from Whipstitch Capital gave attendees an update on the state of the natural and organic industry in this very unusual year.  With COVID-19 … Read more 2020’s Top Trends in Natural and Organic

How HEX Performance Used SPINS Data to Build Their Winning Retail Pitch

Hex Performance Product line

For most shoppers, buying laundry detergent is part of a routine. Whether they’re buying the same brand over and over or grabbing whatever is on sale, shoppers know what to expect in the detergent aisle. The team at Hex Performance is changing that thanks to an innovative product and a strategic use of data.  Finding … Read more How HEX Performance Used SPINS Data to Build Their Winning Retail Pitch

6 Ways Brands Use Store Level Data to Stay Competitive Tomorrow

Store Level Data Helps You Grab Share of Tomorrow’s Market Even in a year filled with “unprecedented” events, grocery retail’s sequential months of aggressive growth is noteworthy, especially for natural: In March, YOY overall grocery sales were up 36% and natural sales were up 43%. Months later, in mid-July, total grocery sales were still up … Read more 6 Ways Brands Use Store Level Data to Stay Competitive Tomorrow