What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

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5 Themes that Will Define Natural and Wellness Trends in 2021 As we kick off a new (and hopefully better) year, our experts will be sharing the natural and wellness trends that will drive shopper behavior in 2021. To set the stage, we’ve put together 5 major themes that we’ll be unpacking over the next several weeks. … Read more What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

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Why Emerging Brands Use SPINS Data  Although all brands want to grow and expand their footprint, emerging brands are in a unique position. Your products are in the market, which means you’ve conquered the daunting pre-launch phase of their business, but you don’t have a wealth of historical data to work with. SPINS has helped … Read more How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

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The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet boom and the proliferation of smartphones. This year, the global pandemic had a similarly seismic effect on pretty much every aspect of our lives—especially the way shoppers, particularly natural shoppers, get their groceries. Similarly, the growing popularity of natural products … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

Your New Product Offering: What You Need To Know Before You Launch

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What You Need To Know Before Your New Product Offering is Launched The hardest work of a new product offering happens before the launch itself. The research and conversations you have before your brand enters the market or a new product offering hits the shelf are critical to your success. Yet, when you’re new to the market, you … Read more Your New Product Offering: What You Need To Know Before You Launch

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps measure in-store sales agent’s effectiveness.  Let Store Level Data Measure Your In-Store Sales Agent’s Effectiveness The benefit of have an in-store … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Today’s Growth Drivers: Innovative Ingredients and Accelerating Trends

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Today’s Growth Drivers: Innovative Ingredients and Accelerating Trends Health and wellness have been hot topics this year, with some shoppers becoming more invested in eating nutritiously and mindfully than they did before the pandemic. As you know, however, the wellness trends driving growth over the last year aren’t new. In fact, they are longstanding dietary and … Read more Today’s Growth Drivers: Innovative Ingredients and Accelerating Trends

Assess In-Store Promotions: How to Measure Promotional Effectiveness

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps you assess in-store promotions so you can get the results you need on a store-by-store basis. Are Your In-Store … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

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How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success. Listen to Russell … Read more My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

Data Proficiency: 6 Data Best Practices Used by Successful Brands

In the right hands, data has the potential to be one of the most powerful tools for a business. When you have the ability to dig into data to reveal the highs and lows of your business, you begin to uncover insights that can change how your business operates. Data proficiency is how you turn numbers … Read more Data Proficiency: 6 Data Best Practices Used by Successful Brands

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps gauge the success of your product launch.  When you launch a new product, your team innovates, collaborates, and strategizes for months, … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully