Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

woman shopping at grocery store

Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

10 Woman-Led Brands to Support During Women’s History Month

In honor of Women’s History Month, we’ve gathered 10 women owned brands worth celebrating! From snacks to sweets and everything in between, these talented women are shaking up the health food channel. Be sure to support these women year round as they continue to lead the charge in natural food innovation! Chickapea Founder Shelby Taylor … Read more 10 Woman-Led Brands to Support During Women’s History Month

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

photo of breakfast for the wellness shopper

A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

image of a woman standing outside her store

Approximately 18.3%–or 1 million—of U.S. businesses are minority-owned, according to the most recent U.S. Census Bureau data. Black or African Americans owned approximately 124,551 businesses throughout the U.S. Although that’s a sizeable portion of the market, that still means shoppers who want to support Black-owned businesses have to do some extra work just to locate those products—and it’s gotten harder over the last year thanks to COVID’s effect.   … Read more 11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

Four Companies to Help You Celebrate National Drink Wine Day

Better for you wines for National drink Wine day

It’s National Drink Wine Day! What better way to celebrate than with these 4 better-for-you wines? From 0 sugar to organic ingredients, these companies know how to give you superb taste and minimal guilt. 1. Avaline Photo courtesy of @avaline, Instagram   Using organic grapes free of any sugars, colors, and concentrates, Avaline promises to … Read more Four Companies to Help You Celebrate National Drink Wine Day

7 Clean Chocolatey Treats to Celebrate with Loved Ones

Check out these 7 better-for-you chocolates that you can share with that special someone (or don’t share at all and just treat yourself) this Valentine’s Day. Everyone deserves a little chocolate indulgence occasionally, and with these healthier options, you’ve got nothing to lose!   1. TruFru Photo courtesy of @tru.fru, Instagram   90 calories of 100% fresh fruit and chocolate! Indulge and enjoy every chocolatey bite, as TruFru is … Read more 7 Clean Chocolatey Treats to Celebrate with Loved Ones

Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

image displaying a 2021 wellness trend of the use of plants as alternative supplement sources

Plant-Based Choices in Every Aisle Plant-based diets might not be new, but you couldn’t tell that from looking at store shelves. Over the last few years, innovation and customer demand have moved the category beyond the longtime staples (i.e., plant-based meats and milk alternatives) and into a variety of new plant-based offerings across the entire store.   Throughout 2021, innovative plant-based brands will greet wellness-focused … Read more Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

image displaying a 2021 wellness trend of healthy diets

New Year, New Lifestyle Mindset The perennial mindset of “New year, new you, new diet” isn’t quite the same in 2021: The pandemic is still on the rise, many people are still working from home, avoiding crowded places, and trying to keep up with their kids’ virtual schooling. People might be aiming to start fresh in … Read more From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

4 Cheese Brands to Add to Your Next Snack Spread

For all you cheese lovers out there, these brands are great to pair with a glass of wine, for making your very own cheese board, or just as a quick snack for lunch. It’s hard to resist indulging on some delicious cheese, especially to celebrate #NationalCheeseLoversDay!  1. Fromager D’Affinois Photo courtesy of fromagerdaffinois.com Fromager D’Affinois invites you to explore all its creamy cheeses, from flavored … Read more 4 Cheese Brands to Add to Your Next Snack Spread