Plant-based milk has made quite the splash on the shelves of supermarkets across the country. From a multitude of offerings including almond, oat, and cashew, plant-based options are more readily available than ever before. Refrigerated oat-milk alone is up 143% across all channels, while the overall plant-based category is worth a whopping $7 billion. And … Read more Latest Dairy Trends: Don’t Count Them Out
With cities across the country lifting their lockdown restrictions and vaccines becoming more readily available, summer BBQs are sure to make up for lost time. As you begin to plan out your summer celebrations with friends and loved ones, you’ll be happy to know that all the meals, snacks, and drinks you’ll be consuming don’t … Read more What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season
Have you ever consumed a whole bag of chips in one sitting? Have you opened a fresh pack of cookies only to realize the entire sleeve is already gone? The odds are, you have fallen guilty to mindless eating at some point in your consumption timeline, but do you know why? The Dorito Effect by … Read more Book Review: The Dorito Effect
Why COVID-19 Will Change Consumer Habits for Good Right now, as more cities and states are easing restrictions, vaccination rates increase, and people find a hybrid of pre-and-post COVID life, the question on retailers’ minds is how COVID is changing consumer behavior for health and wellness products, and beyond? Chances are that consumer behavior … Read more Learnings From the Lockdown: 4 Post-COVID Consumer Habits to Watch
If you’re celebrating Mother’s Day this year, whether in person or via zoom, you need the perfect gift to make Mom feel special! If you’re looking for a last minute gift, we’ve got you covered! From clean chocolate, natural skin care, and organic wine, Mom is sure to feel the love this Mother’s Day. Browse … Read more Mother’s Day Gift Guide
Data Drives the Manufacturer and Retailer Relationship High-performing brands are always looking at data and reevaluating their next move. Having a pulse on what’s happening in stores lets them plan intelligently and find opportunities to claim more shelf space, market share, and ultimately build a long-term relationship with their retail partners. SPINS solution architect Kevin … Read more Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships
In today’s world, consumers are increasingly searching for better-for-you products as health and wellness has been brought to the forefront of our minds in the midst of the pandemic. If something tastes good and it can help protect our immune system, it’s going in the cart. While it’s great to have multi-faceted products on the … Read more Book Review: In Defense of Food
Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale
In honor of Women’s History Month, we’ve gathered 10 women owned brands worth celebrating! From snacks to sweets and everything in between, these talented women are shaking up the health food channel. Be sure to support these women year round as they continue to lead the charge in natural food innovation! Chickapea Founder Shelby Taylor … Read more 10 Woman-Led Brands to Support During Women’s History Month
A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands