The SPINSights Blog

3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market

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a woman is grocery shopping with her phone in her hand to reflect the power of omnichannel sales data

Omnichannel Sales Data Combined With Product Intelligence Drives Innovation and Growth With rapid innovation in brick-and-mortar stores and growth of online retailers, brands have never had more opportunities to get their products in front of shoppers. This expansive retail landscape is the key to finding new customers, innovating new products, and evolving as a business. … Read more 3 Reasons Brands Need Omnichannel Sales Data to Understand Today’s Market

Shelf Tags Are Too Valuable to Ignore

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side by side of SPINS' and Pangea's logos to reflect partnership

SPINS and Pangea Announce Partnership The shelf tag is one of very few places a customer is guaranteed to look every time they go to the store, but it’s too often overlooked. When a retailer doesn’t use this valuable real estate to its fullest potential, they’re missing the opportunity to educate customers, increase basket sizes, … Read more Shelf Tags Are Too Valuable to Ignore

Today’s Supply Chain Disruption: Alternative Products are The Answer

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a grocery employee filling shelves with produce

Why Retailers Need to Start Stocking New Items Now Perhaps no image better captures the earliest weeks of the pandemic than empty shelves and frustrated shoppers. The uncertain future sent customers stockpiling products until the supply chain was under a pressure test that no one expected. Replicate that throughout the world and you end up … Read more Today’s Supply Chain Disruption: Alternative Products are The Answer

SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

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a product label that details nutrition facts to reflect how we collect information to differentiate product attributes

What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more … Read more SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

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a woman picking up a product from the shelf which reflects a retailer boosting brand visibilty

Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

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a blurred view of a tradeshow floor and the expo east logo to reflect the show recap article

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

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image of tradeshow floor with SuperZoo logo to reflect the show recap

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Pet Industry.  After a year away, SuperZoo returned to Las Vegas to once again bring together the pet industry’s most innovative brands and trend-setting retailers—not to mention plenty of stylish pets. It was great to be back … Read more 13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

3 Ways to Implement an Effective Omni-Channel Retail Strategy

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Point of sale transaction

An Omni-Channel Approach to a Seamless Customer Experience An omni-channel retail strategy was once the innovative option to stay ahead of the competition. Today it’s table stakes if you just want to keep up with the competition. Now, after a year of lockdown and new habits, customers expect a shopping experience that reflects the digital … Read more 3 Ways to Implement an Effective Omni-Channel Retail Strategy

Ice Cream Innovation: Satisfy Sweet Tooths Without the Guilt

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image of various innovative ice cream cones

Choosing Your Ice Cream Innovation Team Summer is in full swing and with cities lifting their lockdown procedures, we’re on track for a “normal” season. When you take a trip down the nostalgic summer lane, you probably think of swimming, sun, and a frozen treat to end the day. We don’t know about you, but … Read more Ice Cream Innovation: Satisfy Sweet Tooths Without the Guilt