Latest Dairy Trends: Don’t Count Them Out

image of man holding a craft of milk surrounded by dairy cows

Plant-based milk has made quite the splash on the shelves of supermarkets across the country. From a multitude of offerings including almond, oat, and cashew, plant-based options are more readily available than ever before. Refrigerated oat-milk alone is up 143% across all channels, while the overall plant-based category is worth a whopping $7 billion. And … Read more Latest Dairy Trends: Don’t Count Them Out

What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season

image of a memorial day bbq spread with better-for-you options

With cities across the country lifting their lockdown restrictions and vaccines becoming more readily available, summer BBQs are sure to make up for lost time. As you begin to plan out your summer celebrations with friends and loved ones, you’ll be happy to know that all the meals, snacks, and drinks you’ll be consuming don’t … Read more What Natural Shoppers Are Buying for the BBQ: 3 Data-Backed Shopper Trends for Grilling Season

Learnings From the Lockdown: 4 Post-COVID Consumer Habits to Watch

Image of person with mask off to show post-lockdown consumer habits

Why COVID-19 Will Change Consumer Habits for Good Right now, as more cities and states are easing restrictions, vaccination rates increase, and people find a hybrid of pre-and-post COVID life, the question on retailers’ minds is how COVID is changing consumer behavior for health and wellness products, and beyond?   Chances are that consumer behavior … Read more Learnings From the Lockdown: 4 Post-COVID Consumer Habits to Watch

Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships

image of woman and man shaking hands to show collaboration with retailers

Data Drives the Manufacturer and Retailer Relationship High-performing brands are always looking at data and reevaluating their next move. Having a pulse on what’s happening in stores lets them plan intelligently and find opportunities to claim more shelf space, market share, and ultimately build a long-term relationship with their retail partners. SPINS solution architect Kevin … Read more Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships

Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

woman shopping at grocery store

Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.   Knowing what information to gather—and then actually doing … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

10 Woman-Led Brands to Support During Women’s History Month

In honor of Women’s History Month, we’ve gathered 10 women owned brands worth celebrating! From snacks to sweets and everything in between, these talented women are shaking up the health food channel. Be sure to support these women year round as they continue to lead the charge in natural food innovation! Chickapea Founder Shelby Taylor … Read more 10 Woman-Led Brands to Support During Women’s History Month

How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

photo of breakfast for the wellness shopper

A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you can find in retail outlets from convenience stores to big boxes to regional grocers. That shift wasn’t incidental or inevitable. It’s the result of shoppers who prioritized their health and diets by choosing natural and better-for-you products—and … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands