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Cracking the Natural Consumer Code

September 2017

Most winning brands begin with intimate knowledge of their consumers. In this series, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

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