Beverage Trends: 5 In-Demand Beverage Categories to Watch

Today, beverages are so much more than a way to quench our thirst. Shoppers are turning to these products to support their sustainability initiatives, their social behavior, and more often than not, their health. Here are 5 beverage categories whose stand-out growth rates have caught our eye in the past year. 1) Oat Milk The … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

photo showing a drink for an article about health-focused shoppers

It’s Cold Season: Prepare for Health-Focused Shoppers During a Pandemic We’re entering the final stretch of 2020, and in this unusual year, a lot can happen in the next few months. What we do know is that fewer people will be hopping on planes, going to restaurants, hosting large gatherings, and crowding malls—and everyone will … Read more It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

image showing shopping carts for an article about mission-driven consumer trends

The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

Why Pet Owners Are Reading Labels: The Rising Popularity of Attributes and CBD in Pet Products

Why Pet Owners Are Reading Labels When you head to the grocery store, you might be checking packaging for signs that an item is gluten-free, non-GMO, or vegan. Pet shoppers have begun to take this same shopping mentality to their neighborhood pet stores, seeking out products that fit a specific diet. Today’s discerning pet parents want the … Read more Why Pet Owners Are Reading Labels: The Rising Popularity of Attributes and CBD in Pet Products

Aspire on the Benefits of Functional Attributes

Looking for better conversations with retailers? Listen to Kim Feil, CMO, at Aspire Drinks explain why having a better understanding of the consumer, and a better understanding of functional attributes leads to better conversations with retailers. For more information on how SPINS can help your brand grow, contact us today! HOW TO Building a Successful … Read more Aspire on the Benefits of Functional Attributes

3 Trends Driving the Growth of Organic

The organic industry continues to have an exciting if not unusual year, thanks in large part to ongoing effects of COVID-19. Recently, Jeff Crumpton, SPINS’ manager of Retail Reporting Solutions joined other industry leaders for Weathering the Economic Storm, a webinar from the Organic Trade Association, to discuss the organic industry’s ever-changing landscape.   Organic products performed … Read more 3 Trends Driving the Growth of Organic

Trade Promotions and How to Maximize Them: 5 Ways TradeROI Can Help Brands Get the Most Out of Trade Promotions

5 Benefits of TradeROI: The Tool Every Brand Needs Trade promotions are one of the top marketing expenses for brands and an essential component of a successful sales strategy. You know temporary price reductions, in-store displays, and retail features get your products in front of customers—and hopefully into their shopping baskets. However, identifying results and … Read more Trade Promotions and How to Maximize Them: 5 Ways TradeROI Can Help Brands Get the Most Out of Trade Promotions

Emerging Trends -Edition 15

Inside this week’s edition: We continue to follow historic growth in sales and “conscious consumption” while innovation continues to blossom. HISTORIC SALES GROWTH Historic sales growth in supermarkets continues as families continue preparing most of their meals at home. Natural products’ rate of growth still exceeds the total store. These trends are expected to continue … Read more Emerging Trends -Edition 15

3 Plant-Based Brands to Power Your Week

Whether you’re a life-long vegan or plant-based curious, these 3 brands will bring you the nourishment and satisfaction you need. 1. Lavva Photo courtesy of @lovvelavva, Instagram   WHY: Lavva’s dairy-free yogurt, powered by Pili nuts, contains no added sugar, and is rich in nourishing fats to bring you a superfood like no other! 2. … Read more 3 Plant-Based Brands to Power Your Week