Anthony Balderrama 
The Rise of Self-Care Trends During COVID-19 Staying at home for the past 9 months and wearing a mask when heading to the store seemed to have changed priorities for shoppers heading to the body care aisle. Not only are Google Search Trends for self-care up 550% since last December, items related to self-care saw … Read more Self-Care Trends: How to Appeal to Shoppers with Self-Care Products
One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity
The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet boom and the proliferation of smartphones. This year, the global pandemic had a similarly seismic effect on pretty much every aspect of our lives—especially the way shoppers, particularly natural shoppers, get their groceries. Similarly, the growing popularity of natural products … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry
What You Need To Know Before Your New Product Offering is Launched The hardest work of a new product offering happens before the launch itself. The research and conversations you have before your brand enters the market or a new product offering hits the shelf are critical to your success. Yet, when you’re new to the market, you … Read more Your New Product Offering: What You Need To Know Before You Launch
In the right hands, data has the potential to be one of the most powerful tools for a business. When you have the ability to dig into data to reveal the highs and lows of your business, you begin to uncover insights that can change how your business operates. Data proficiency is how you turn numbers … Read more Data Proficiency: 5 Data Best Practices Used by Successful Brands
The Importance of Product Certifications? We’re living in an era of better-for-you products where consumers are choosing products that benefit their physical and mental health and the health of the planet. Year over year we’ve seen these products perform better than ever. Shoppers read labels to verify a product has the ingredients they want or the nutritional benefits they’re after, … Read more Why Product Certifications are Essential for Connecting with Shoppers
Actionable Data for Independent Pet Retailers No one knows your store better than you. You have personal relationships with customers and brands that make independent pet retailers different from everyone else. But do you know what products everyone else is selling and how those products are performing? Staying competitive and on the right track for … Read more 5 Data Questions Every Independent Pet Retailer Needs to Answer
When shoppers head into the grocery store, they’re bringing a trio of priorities with them: They want foods that are not processed, align with their diets, and include functional benefits. Fortunately, these are not conflicting interests. In fact, one ingredient is at the intersection of these 3 purchasing drivers: heritage ingredients. Heritage ingredients have been dietary staples throughout the world for … Read more Grain Growth: 3 Purchase Drivers That Are Boosting Heritage Ingredients
The State of the CBD Retail Market Over the last year, and especially during the COVID lockdown, CBD growth in natural and mainstream multioutlet stores has slowed down to under 1%. Yet, even with that slowed growth rate, these stores have accrued $153 million in sales from CBD products, according to SPINS’ Natural Enhanced and MultiOutlet channels (powered by IRI). That’s still a sizeable piece … Read more The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs
The Rising Popularity of Frozen Foods Frozen foods are popular kitchen staples for several reasons: a long shelf life, convenience, and an abundance of comfort food options. That’s been especially important in 2020, but the pandemic isn’t the only reason you can expect frozen foods trends to continue the upward momentum. In a recent webinar, Reframing the … Read more Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020