AI search optimization for CPG
Built to win the sale, not just the search
Other tools chase search volume. SPINS Agentic Discovery prioritizes the prompts driving category sales, so you focus on what has the highest commercial impact.
Own the AI Shelf
Not all AI optimization is the same.
The industry default
Optimize for awareness
Most tools rank prompts by search volume, with no link to what shoppers actually buy. You learn where you show up, but not what it's costing you.
The SPINS difference
Optimize for conversion
SPINS leverages 1,400+ product attributes mapped to purchase data to show you what's driving category sales, so you invest where it actually pays off.
Diagnose your gaps on the agentic shelf
AI visibility for every UPC across brand.com & retailer PDPs
View of your brand vs. competitors in AI search
Citation control to see what sources are driving LLM results
Prioritize shopper prompts that drive category sales
Rank prompts by growth-driver attributes
Add custom prompts specific to your brand
Benchmark your visibility gap against any competitor
Outrank the competition across leading LLMs
Get exact-phrase recommendations for brand.com & retailer PDPs
Generate JSON-LD & FAQs for turnkey implementation
Filter UPCs by risk-level and optimization status
Brands already winning the right prompts
“The results have been great. We have learned so much, and it’s so valuable to have your partnership.”
Director of Marketing
in Google AI Overviews (one month)
appearance for “high caffeine”
on “fair-trade”
“Even with a limited scope of products and time, the prompt is pretty dang good.”
VP of eCommerce
in ChatGPT
(two months)
appearance for “school-safe”
on “nut-free”
Be the brand AI recommends.
See where you're winning, where you're passed over, and the fastest fixes that convert.
Frequently Asked Questions
Is AI really changing how shoppers find and choose CPG products?
3 in 4 shoppers now rely on AI-mediated search platforms as their primary starting place for product discovery. Platforms like ChatGPT have begun taking share from traditional search engines, and tools like Alexa on Amazon and Google AI Mode are actively fielding conversational product questions that would have gone to a search bar a year ago.
How do I improve how my products show up in AI answers like ChatGPT, Gemini, and Perplexity?
AI agents recommend products they can understand and trust. Improving your visibility starts with making your product data structured, consistent, and machine-readable across every surface where agents look. In practice, that means structured data formats like JSON-LD schema markup, benefit-led product descriptions aligned to how shoppers actually search, consistent attributes across your brand site and retailer PDPs, and FAQ content that answers the specific questions AI agents are trained to surface. SPINS Agentic Discovery does this work using 30+ years of CPG category intelligence. We identify which attributes drive purchase decisions in your category, transform your existing product data into AI-ready content, and help you deliver it into your existing CMS, PIM or DAM, so it propagates across surfaces.
Do I need to optimize for AI search visibility if I already optimize for SEO?
SEO and AI visibility optimization share significant common ground, but the playbook is different. Structured data, consistent attributes, and clear benefit statements that make content legible to both human readers and machines are fundamental. If you’re already optimized for SEO, you’re not starting from zero.
How do I see which competitors AI search recommends in my category?
SPINS Agentic Discovery shows you exactly which competitor brands and products AI search engines recommend when shoppers ask category-specific questions that your products should be recommended for.
What ROI or business impact can CPG brands expect from improving AI visibility?
Brands that win AI visibility get recommended in high-intent moments their competitors don't—protecting share and capturing demand before a shopper ever reaches a retailer's shelf. As AI becomes a primary discovery channel, the brands that optimize now build a compounding advantage that's increasingly difficult for late movers to close.
How is SPINS Agentic Discovery different from other AI visibility and monitoring tools?
AI is quietly becoming how consumers discover and buy products — and most brands are flying blind. SPINS Agentic Discovery is the only AI optimization solution that connects AI search performance directly to retail sales data, so brands know which content gaps are costing them revenue. Unlike competitors that only monitor visibility, SPINS diagnoses the problem, tells you what to fix, and delivers the content to fix it — all grounded in 30 years of CPG category expertise.
