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Trendwatch: Conventional Outlets

We‘re in the midst of a shift in our food supply toward natural, clean and healthy products. The evolution is evident not only in the climbing dollar sales of natural and organic products, nearing $100 billion this year, but also in the growing number of mainstream retailers who are rising to meet the changing demands of their shoppers. More conventional outlets have stocked their shelves with healthier offerings, expanded their produce departments, introduced higher-quality private label lines, and even cast a more discerning eye on harmful ingredients best left out of their product mix.

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