SPINS / News  / SPINS’ Product Library Team Welcomes Anissa Buckley as Product Innovation Principal

SPINS’ Product Library Team Welcomes Anissa Buckley as Product Innovation Principal

anissaChicago – January 10, 2017 – SPINS®, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announces the addition of Anissa Buckley to its growing Product Library team to accelerate cutting-edge products and services for North American brands and retailers.

Buckley brings a long and proven history of sales, marketing, and database innovation to help CPG brands and retailers succeed in store and online. She has 25 years’ industry experience, including with Procter & Gamble, Reebok, Sprint, and Birds Eye Foods. At No Excuse Nutrition and Vestcom, Buckley developed healthyAisles™, a retail industry-leading shelf-edge nutrition database and attribute program delivering point-of-sale signage for consumers on wellness. Her programs were implemented at Ahold, Bi Lo, Giant Eagle, HEB, Safeway, Supervalu, and other leading retailers.

Buckley joins SPINS’ VP of Content Services Judy Seybold, with whom she previously helped tens of thousands of stores across the country understand health & wellness through programs that positively influence their customer experience. The reunion of Buckley and Seybold solidifies SPINS’  acceleration of state-of-the-art solutions leveraging SPINS’ comprehensive Product Library to create new advantages for SPINS partners across the supply chain, especially at retail.

“The SPINS Product Library is the standard for health & wellness product information, providing a common language for all North American retail and consumer-facing platforms,” said SPINS CEO, Tony Olson. “Anissa’s hire is a continued investment in this superior resource and industry-leading team.  As a team, Buckley and Seybold will deliver groundbreaking, content-rich applications, changing the way brands, retailers, and consumers access and act on Business Intelligence insights.”


SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at