SPINS and Pure Branding Launch Survey

Leverage proven best practices and industry standards to develop  annual budgets, successful marketing plans and effective campaigns.

SPINS & Pure Branding have launched their survey for the 2014 Natural Products Marketing Benchmark Report, the only benchmark report for natural products marketers.  SPINS is the leading information provider for the natural and specialty products industry. Pure Branding is a research, insights and strategic consultancy that builds leading brands for values-based companies in the natural products industry.

For the first time, the survey will be open to retailers selling natural products, in addition to natural product manufacturers. “Because we’re including data from natural products retailers, we will be creating a benchmark detailing what marketing tactics work best for stores and chains,” said Yadim Medore, Pure Branding’s founder. “This will help them make informed marketing decisions for their stores.”

The survey is anonymous and takes about fifteen minutes to complete. Responses will be compiled and will feed into the 2014 Natural Products Marketing Benchmark Report, which will provide detailed insights on the following topics:

• How the industry feels about regulating the term “natural”
• The major external and internal marketing challenges faced by companies
• How retailers and manufacturers are responding to the GMO issue
• How marketers perceive their consumers
• How companies split their trade and consumer marketing budgets
• The percentage of marketing budget in relation to revenue
• The most used and most effective marketing tactics
• Special sections on social media and packaging design

Both marketers and retailers who participate in the SPINS and Pure Branding study will receive a complimentary top-line version of the report, 50% off the full 2014 report when released and a free copy of the 2011 report.

Take the survey now – it’s only open until November 30th!




About Pure Branding
Pure Branding builds leading brands for values-based companies in the natural products industry. We identify potential through research and insights, and activate that potential through strategic partnership and creative guidance. For more information, call 413-548-9900 or visit www.purebranding.com.

SPINS is a passionate advocate of retailers and products that promote healthy living. As the leading provider of retail consumer insights, analytics reporting and consulting services for the Natural, Organic and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love.

Please direct any SPINS press-related inquiries to Jennifer Fuller at 847.242.1381 or jfuller@spins.com.


Peter Littell
Marketing & Research Director
413-548-9900 x315

Michael Clifford
Research Associate
413-548-9900 x305